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CQ Roll Call Advocacy and Engagement Survey

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More than 300 advocacy and association professionals explain the challenges they face getting supporters involved in advocacy.

Published in: Government & Nonprofit
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CQ Roll Call Advocacy and Engagement Survey

  1. 1. Advocacy and Engagement FULL RESULTS OF CO ROLL CALL’$ SURVEY
  2. 2. We here at RC" are endlessly curious about the advocacy community.
  3. 3. So we did an online survey of advocacy and association folks, and MORE THAN 300 OF YOU RESPONDED.
  4. 4. The answers were —especially when it comes to engagement.
  5. 5. Here are the FULL SURVEY RESULTS, so you can see how your organization stacks up.
  6. 6. How would you describe your members or supporters when it comes to advocacy? Could be a lot more active Reasonably active Not very active Extremely active Few signs of life Frustrated Over Member Engagement? DOWNLOAD THIS SPECIAL REPORT
  7. 7. How often does your organization ask members or supporters to participate in advocacy efforts of some kind? (Check the one that best describes your program. ) About once a month About once every 6 or 8 weeks About once a quarter LESS than once a quarter About once a week About once every two weeks More than once a week Frustrated Over Member Engagement? DOWNLOAD THIS SPECIAL REPORT
  8. 8. "-vIl;1«; ,¢; I<: .w “'11 ~t: InI»a: : Z‘ui-r. i<i; .'ui: :ui What is your primary means of outreach to your members? Email Other Social media 4% Direct mail 3% Events - mi'. 'I. ‘I | l:lI 2:1}: 3% A ér~ '~ . ‘i". ‘«‘ZjI'l : lfi'*Il: ‘ .
  9. 9. How difficult is it to get your members to participate in advocacy efforts? Somewhat difficult Not that difficult Very difficult Pretty easy Frustrated Over Member Engagement? DOWNLOAD THIS SPECIAL REPORT
  10. 10. When are your members most likely to participate in advocacy? (Check all that apply) When we call attention to specific issues When we organize something, like a lobby day or conference when we ask them and make a solid case Whenever we ask them Frustrated Over Member Engagement? DOWNLOAD THIS SPECIAL REPORT
  11. 11. Do you have trouble getting members to take action without a major issue before Congress or an agency to motivate them? YES Frustrated Over Member Engagement? DOWNLOAD THIS SPECIAL REPORT
  12. 12. Need help on engagement? CO Roll Ca| l’s special report “Increasing Engagement: I F “ How to Keep Members , , ll Active When Your I x§r3f£§§§’, ggnt 955? Issues Aren't Hot” -m. ... ... ';. ~,s: .2~ has some answers! , 3 I 5 , ... _‘: ;_ DOWNLOAD THIS SPECIAL REPORT
  13. 13. When it comes to advocacy, what are your members or supporters most likely to do? (Click all that apply) Write an email to a public official Sign a petition Make a phone call to a public official Take to social media Attend an event Lobby public officials directly Recruit other supporters Takeapledge ? 1, Other 9% Create a testimonial 8% Frustrated Over Member Engagement? DOWNLOAD THIS SPECIAL REPORT
  14. 14. What are the biggest obstacles to your members or supporters getting active? (Check all that apply) They don’t have enough time They don’t understand the need They don’t have enough interest or motivation They don’t understand the issues It’s our fault. We’re not connecting well enough. Other "~‘Il; i«I¢: i-i: .~, . w: i -'l1lH| ui: ! Z‘ui-r. i~i; .'ui: :i'i - iiii'. 'I. ‘l | l:ll i: ll: . ‘i"? «‘iji'l HT‘-"‘| lI‘
  15. 15. How confident are you that your organization can get members to participate in advocacy efforts when you need them? Somewhat confident Very confident Not very confident 1 ”''’~ 0 I Its a roll of the dice 4- / o C , "-*Il; i«I¢: i-i: .~, . w: i -'l1lH| ui: ! Z‘ui-r. i~i: .'ui: :i'i ‘ | lll'i'H| Il: ll illlx‘ -‘i"T*ili'l II? ‘-"‘| lI‘ 1 LIJIJ . ' | _ 4 - . 1/ 2
  16. 16. What is the biggest challenge that your advocacy program faces overall this year? Engaging members Budget/ lack of resources Getting decision makers to listen Other Tracking ROI/ getting the right data Raising money Keeping track of issues and legislation Frustrated Over Member Engagement? DOWNLOAD THIS SPECIAL REPORT
  17. 17. What aspect of your advocacy program - could most use improvement? (Check all that apply) Grassroots activism Social media Email outreach Webinars and education Coalitions and partners Content Lobbying Advertising _ Events Other Frustrated Over Member Engagement? DOWNLOAD THIS SPECIAL REPORT
  18. 18. What aspect of advocacy and engagement would you like to learn more about? Grassroots activism Social media Email outreach Webinars and education Coalitions and partners Lobbying Advertising Content Events Other Frustrated Over Member Engagement? DOWNLOAD THIS SPECIAL REPORT
  19. 19. We also asked advocacy pros to vent their frustrations.
  20. 20. And boy, did they! You can see what they had to say HERE
  21. 21. But there are solutions at hand. Read CG Roll Call’s special report to see how pros at many major associations keep there members active.
  22. 22. DOWNLOAD THE REPORT
  23. 23. E3 connecflvfly CO Roll Call's Guide to Building Engaged Communilies The Connectivity blog is here to help associations. So if you like what you see here, please share it and visit connectivity. cqrol| call. com for even more!

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