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May 24 platt nypl presentation for salamanca

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Presentation on NYPL's experience with popular ebooks and social engagement for FGSR presentation in Salamanca, Spain, 2011.

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May 24 platt nypl presentation for salamanca

  1. 1. Engaging the Library Patron Who Isn’t There<br />Success and Challenges with E-books and Online Initiatives<br />
  2. 2. Where is the library patron?<br />Images: Google and The New York Public Library<br />
  3. 3. Where is the library patron?<br />
  4. 4. Where is the library patron?<br />Images: New York Public Library<br />
  5. 5. Where is the library patron?<br />E-books<br />Social Networking<br />Websites<br />
  6. 6. Popular e-content we offer today:<br />www.nypl.org/ebooks<br />ebooks.nypl.org<br />Popular Music<br />Children’s<br />NYPL’s Google Books<br />Children’s<br />
  7. 7. Ebooks.nypl.org<br />
  8. 8. Ebooks.nypl.org<br />
  9. 9. Less Young Adult titles so far…<br />
  10. 10. A mix of fun and work…<br />
  11. 11. A few hundred titles in Espanol…<br />
  12. 12. “Want to own this title?”<br />
  13. 13. Details about the item include digital rights <br />e-audiobook<br />
  14. 14. Details about the item include digital rights <br />e-book<br />
  15. 15. Tumblebooks is an online Children’s Ebook Provider<br />Requesting feedback<br />
  16. 16. Tumblebooks read-along is popular<br />
  17. 17. Tumblebooks offers some Spanish titles…<br />
  18. 18. Scholastic BookFlix pairs book and video for young children<br />
  19. 19. BookFlix also offers read-along<br />
  20. 20.
  21. 21. Ebooks.nypl.org most popular subjects<br />
  22. 22. E-Literacy: How to open a book?<br />This is instinctive<br />This is not … (yet)<br />Images: The New York Public Library <br />
  23. 23. E-Literacy: How to use a book?<br />A Twitter patron has asked if they can renew an e-book. NYPL tweets the response with a helpful link….<br />Images: The New York Public Library <br />
  24. 24. E-Literacy: How to use a book?<br />Images: The New York Public Library <br />
  25. 25. Access: How easy is it to find?<br />In physical world, we bring together many items into a single access point: the shelf<br />In the e-content world, there is as yet no single shelf or type of access<br />Images: The New York Public Library <br />
  26. 26. Content is King…<br />…but we cannot always get it.<br />How do we convince publishers:<br /><ul><li>We excel at engaging readers
  27. 27. We excel at exposing and promoting titles
  28. 28. We excel at building reading communities
  29. 29. We are taking all of this online</li></ul>The New York Times<br />
  30. 30. Library E-book Keys for the Future<br />Keep it simple. <br />Serve the patron who isn’t there. <br />Pursue excellent content relentlessly.<br />
  31. 31. Moving Young People from Content Consumers to Content Creators<br />“Hanging Out, Messing Around, and Geeking Out: Kids Living and Learning with New Media” by Mituzo Ito [et al]. MIT Press, 2010. <br />Youtube projects : www.youtube.com/user/newyorkpubliclibrary<br />Online Gaming projects<br />Micro-volunteering projects<br />Crowd-sourcing exhibitions<br />
  32. 32. www.youtube.com/user/newyorkpubliclibrary<br />
  33. 33. From Content Consumer to Content Creator: You-Tube Videos of Teen Recommendations<br />
  34. 34. Online Gaming (a unique example)<br />exhibitions.nypl.org/100/digital_fun/play_the_game<br />
  35. 35. Twitter at work in Reader’s Advisory:<br />
  36. 36. Twitter at work in Reader’s Advisory:<br />
  37. 37. Twitter at work in Reader’s Advisory:<br />
  38. 38. Micro-volunteering: menu transcription<br />
  39. 39. NYPL invited people to crowdsource via Twitter on the 18th of April<br />
  40. 40. 60,000 dishes were transcribed in the first week.<br />
  41. 41. Interest continued to grow via Twitter…<br />
  42. 42. Children became involved!<br />
  43. 43. Teachers of a 4th Grade Class at a school for the deaf in San Antonio, Texas, 2,500 km away, came across the invite tweet… <br />http://fourthgrade.sunshinecottage.org/Sunshine_Cottage_4th_Grade/Class_Blog.html<br />
  44. 44. 1 week later, students are helping NYPL!<br />
  45. 45. Social Networking is key to this success<br />menus.nypl.org<br />
  46. 46. We did a similar effort with our maps collection<br />maps.nypl.org<br />
  47. 47. Crowd-sourcing a gallery exhibit….<br />
  48. 48. Crowd-sourcing a gallery exhibit….<br />
  49. 49. Crowd-sourcing a gallery exhibit….<br />Images: The New York Public Library<br />
  50. 50. Where is the librarian?<br />E-books<br />Social Networking<br />Websites<br />
  51. 51. The librarian is at the table with patrons<br />Christopher PlattDirector, Collections and Circulation Operationschristopherplatt@nypl.org<br />Images: The New York Public Library<br />

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