Think before you print - LDBC Communication Strategy

1,098 views

Published on

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,098
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Think before you print - LDBC Communication Strategy

  1. 1. THINK BEFORE YOU PLANT Print<br />Outline of the LBDC Framework for the Information and Communication Strategy and Plan<br />
  2. 2. Why the peer assist<br />In r4d effort, communication plays an integral role in assisting to support the theories of change <br />There is a need to see communication as part of the research effort not just as the products <br />Move the away from the discourse to the action<br />Take the opportunity to interact between communication staff around the world and researchers – build common understanding of the linkages between Research and Communications <br />
  3. 3. Objectives<br />Support development of the LDBC communication<br />Support ideas for integrating communication into project theories of change <br />
  4. 4. Process for the peer assist <br />Each project will get 3-4 communication staff to work with <br />Three basic questions<br />What are your main information/communication needs?<br />What are are some emerging messages?<br />What would be some key activities that could be implemented to support the research <br />Present back to group and see overlaps, areas of complementaries and action steps<br />
  5. 5. THINK BEFORE YOU PLANT Print<br />Outline of the LBDC Framework for the Information and Communication Strategy and Plan<br />
  6. 6. Why this conversation on communications?<br />
  7. 7. We are competing for attention: Be aggressive and pro-active<br />
  8. 8. Why thisconversation on communication?<br />CPWF is a R4D Programme<br />
  9. 9. Conventional research communications vs Communications for R4D<br />
  10. 10. Conventional research communications vs Communications for R4D<br />An adaptation of a diagram by Les Robinson (http://www.enablingchange.com.au/What's_best.pdf). <br />Participatory approaches<br />Two-way approaches<br />e.g. pilot projects<br />Complexity<br />e.g. workshops<br />One-way approaches<br />e.g. journals, TV<br />Certainty<br />
  11. 11.
  12. 12. The LBDC Strategic Communication Process:<br />Adapted from “Think Before you print”<br />LBDC programme<br />Planning (OLM) <br />Reflection<br />Identify communication needs<br />1<br />1<br />CPWF Global Info Communication Strategy<br />6<br />Monitor and evaluate (with Comms indicators)<br />Monitor and evaluate (comms indicators) <br />SADC Awareness and Comms Strategy for the Water Sector<br />5<br />2<br />2<br />Produce and disseminate<br />Implementation<br />Develop strategy <br />4<br />3<br />3<br />Integrate communication activities intoLBDC MILESTONRE PLAN<br />Create implementationplan and budget<br />
  13. 13. Communication Needs<br />1<br />Linking theories of change to what actors need to know to effect the change<br />Comms team and project teamsto define<br />PEER ASSIST<br />From OLM<br />From OLM<br />From OLM<br />
  14. 14. Communication Strategy – 3 years<br />2<br />Messages. Audiences and Communication methods/tools<br />Comms team and project teamsto define<br />PEER ASSIST<br />Derived from the actors defined Stage 1 from OLM<br />Comms team and project teams to define few<br />PEER ASSIST<br />Defined in stage 1<br />
  15. 15. Implementation Plan – 6 months to 1 year<br />3<br />Activities, timeframes and Indicative budget<br />Comms team and project teamsto define few<br />PEER ASSIST<br />Based on ways of reaching the target groups in Stage 2<br />
  16. 16. Process for the peer assist <br />Three basic questions<br />What are your main information/communication needs?<br />What are are some emerging messages?<br />What would be some key activities that could be implemented to support the research <br />
  17. 17. The Tower of Babel effect<br />The <br />divine <br />conclusion<br />"If as one people speaking the same language, they have begun to do this, then nothing they plan to do will be impossible for them. Come, let us confound their language, that they may not understand one another's speech.”<br />Source: Bible (KJV)<br />

×