Presentation on Global Communication & Information Framework


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  • Internal communication -how to improve wtihin projects, within basins to the secratiartInformation and data management. There is a need to improve how all sorts of information is managed and used Consistent use of idnetity and branding of terminology like we heard yesterdayA lot of interest in how produce stories, materials and publications for targetted audiences Using communicaton as a process
  • Presentation on Global Communication & Information Framework

    1. 1. Global Communication and Information Framework<br />
    2. 2. Blurred boundaries<br />Focused on behavior change, learning, facilitation<br />Information & data management<br />Knowledge Sharing internally and externally <br />Communication for Development <br />Process facilitation<br />Policy advocacy<br />Program communication/Messaging<br />
    3. 3. Difference between conventional research comms & Comms for R4D<br />
    4. 4. Key Findings from Information and Communication Assessments<br />Improve internal communication processes at basin and global level<br />Info/Data management many systems but not linked or coherent <br />Inconsistent branding and messaging<br />Development of materials were not strategic<br />Use of communication processes for policy advocacy and supporting multi-stakeholder platforms<br />Diversity and contextualization<br />
    5. 5. Framework Objectives<br />Developing effective information and communication systems <br />Integration of strategic communication principles to support changes sought<br />Documenting outcomes and impacts <br />Shaping development agenda<br />Communicating CPWF achievements to key stakeholder in consistent and unified mane<br />
    6. 6. Main target groups at global level<br />
    7. 7. Some guidelines for basin level sharing <br />Each basin to have its own website (or can be part of global) – projects should not have own website<br />All CPWF to use CPWF repository for outputs ( & knowledge tree for internal documents <br />Each basin to set up google calendar<br />Social media (twitter, facebook,etc) based on needs of basins <br />Consistent use of Identity and colors at basin and projects<br />
    8. 8. Working areas<br />
    9. 9. Development of a portal site for all different CPWF elements<br />
    10. 10. The resource set<br />
    11. 11. Influencing development agenda: “River basins on the edge”<br />How can we get our messages out widely and link global and basin messages using different types of media?<br />Opportunity to develop global documentary series for BBC and other outlets in time for rio +20 <br />Stories from 6 river basins + others<br />Science factual and neutral, showing all sides, & solutions<br />Character and story driven – through eyes of locals (not talking heads)<br />Be contextualized and localized<br />
    12. 12. Redesign of our Publication series <br />Revised our publication series for phase 2, includes:<br />R4D working papers<br />Impact assessment series<br />Space for TWGs Working Papers<br />Outcomes stories<br />Policy.briefing notes. <br />
    13. 13. Identity/Branding<br />Emphasis on:<br />Human face of science<br />A connecter<br />Problem solving, basin led research<br />
    14. 14. Basin identity - colors/icon<br />
    15. 15. Roles and Responsibilities <br />