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Cpwf On-line consolidation and next steps


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A summary of the asssessment of CPWF systems carried out by Markus Stass. Also provides next steps and ways forward.

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Cpwf On-line consolidation and next steps

  1. 1. CPwf Online Consolidation<br />Findings and recommendations<br />
  2. 2. Overview | Goals<br />Create high level consolidation strategy<br />Review content to improve usability & information architecture<br />Minimize publishing workflow & efforts<br />Generate high level functional specifications & technical architecture<br />
  3. 3. Overview | Process<br />Review CPWFs online information offering<br />Conduct simple heuristic usability review <br />Identify consolidation potential<br />Review CPWF’s branding approach<br />
  4. 4. Overview | Findings | General<br />Fragmented information spread over many platforms<br />Comprehensive search and other navigation aids are missing<br />Current branding approaches do not support, rather damage CPWFs brand<br />Inconsistent data presentation throughout all platforms<br />General user-friendliness and UX design offer room for improvement<br />Passive audience, no added value <br />These issues show the need for a DETAILED online communication strategy<br />
  5. 5. Findings |<br />Search offers limited functionality, search result display is sub-standard<br />No sitemap!<br />No legal disclaimer, invalid copyright information, no privacy policy<br />Not accessible (WAI, BitV, etc)<br />Dead and misleading links<br />Media is not properly presented (i.e. Movie with the title “change” and no other info)<br />Text heavy pages without optical clues, bullet points and are not web friendly (i.e. Basin info)<br />The current website is not on par with today’s Internet communication standards<br />
  6. 6. Findings | Social Networks<br />Uses Twitter<br />Does not use Facebook, Wikipedia (limited, BFP entry exists)<br />Non-Twitter audience is excluded from feeds<br />Some feeds and website news overlap (could be combined)<br />No consistent use of social networking tools, lack of social networking strategy <br />
  7. 7. Findings | Online Media Storage (Social) <br />Uses YouTube, SlideShare and Flickr<br />Poor data quality (Audio, video, photos are often of low quality)<br />Poor meta data quality, makes it difficult to use and generate value out of the media<br />Most media is presented as standalone rather than embedded in to article, topics, tags, etc.<br />Great potential not yet utilized<br />
  8. 8. Findings | Online Media Storage (CG Space ) <br />CG Space as authoritative CPWF product storage<br />Good compliance, uses standards and open source<br />Part of the CG System and many other CG institutes using it. <br />Seems to be constantly evolving and outside support. <br />No access through site tools<br />CG Space offers online document storage, standardization and outputs RSS/ATOM that could be implemented within<br />
  9. 9. Findings | Google<br />Maintains several Google sites<br />Extranet content (For selected audiences)<br />Inconsistent branding and design<br />Collaboration enabled<br />Excluded from main website (Good!)<br />Google sites offers collaboration & interaction functionality, seems to be a good choice for an Extranet (Best to hide pages until log in)<br />
  10. 10. Findings | Project; Basin; Research sites<br />Limited branding<br />Language (Spanish/English)<br />Inconsistent<br />Technical issues<br />Can export data (RSS/ATOM)<br />Need branding, platform & content strategy<br />
  11. 11. Current state<br />CG Space<br />Google <br />Sites<br /><br />? ??<br />PBWorks<br />Wordpress<br />Google Groups<br />Wikispaces<br />Slideshare<br />YouTube<br />Main Flickr<br />BFP Flickr<br />Twitter<br /><br /><br /><br /><br />
  12. 12. Recommendations| Strategy<br />Define detailed online strategy (Use cases; Personas; Task definitions; etc.)<br />Define branding strategy (Branding tiers; style guide, color palette; etc.)<br />Create tonality guidelines<br />Introduce publishing workflow<br />Introduce success metrics<br />
  13. 13. Recommendations| Releases<br />Define release cycle<br />Release 1: Consolidate meta data, improve search ability and implement portal structure into<br />Release 2: Synthesize information; build information networks; engage audience; add value<br />
  14. 14. Future state | Release 1<br />Slideshare<br />YouTube<br />Main Flickr<br />BFP Flickr<br />Twitter<br />CG Space<br />outcomes<br /><br />Protected Intranet/Extranet<br />Index & embed<br />Provide multimedia storage; drive additional traffic<br />Pure bliss<br /><br />Google <br />Sites<br />PBWorks<br />Wordpress<br />Google Groups<br />Wikispaces<br />Pull & feed<br />Satisfy user needs; add value; increase relevance;<br />outcomes<br /><br /><br /><br /><br />Only for members; playground; collaboration; think tank; rant bunker <br />Provide up to date info; drive traffic; <br />
  15. 15. Details Release 1<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />Strategy<br />
  16. 16. Details Release 1<br />Quality Management! If your data is …. and you show it, you harm the organization and the brand (Rule: “Website users do not come back”)<br />Consolidate social media, but first define a social media strategy!<br />
  17. 17. Details Release 1<br />Useful meta data, XML, RSS and ATOM are our friends (If they are faulty and incomplete, they are our enemy!)<br />Authoritative, non-redundant information sources will make it easy for us<br />Pull that meta data and feeds, buffer it in data storage, make it searchable, present it in a directory structure and other relevant chunks (Tag clouds)<br />
  18. 18. Details Release 1<br />Define online release cycles, so your co-workers, management, and other stakeholders can adapt to it with requirements<br />Offer an easy to apply requirements gathering process<br />Use those cycles for QM!!!<br />Review and adjust your Online Strategy within those cycles<br />
  19. 19. Details Release 1 | Details<br />Drupal<br />You already use it, so you know the backend<br />Open source with excellent documentation and built on Internet standards<br />Fully customizable, module structure<br />Portal enabled out of the box<br />No need to change hosting company or upgrade data plans (yet)<br />Migration<br />Take over the visual design (after eliminating usability flaws)<br />Implement new information architecture<br />Manually migrate existing content<br />