How to discover hundreds of ideas for your business
HOW TO DISCOVER HUNDREDS OF
POWERFUL, LOW COST CONTENT
IDEAS FOR YOUR BUSINESS
Arnie Kuenn, President, Vertical Measures
ABOUT YOUR PRESENTER…
• President of Vertical Measures –
A Search, Social & Content Marketing Agency
• Instructor for the Content Marketing Institute &
Online Marketing Institute
• Been an Internet marketer longer than Google
WHAT IS CONTENT MARKETING?
• Content marketing is the art of providing relevant,
useful content to your customers without selling or
• Instead of pitching your products or services, you are
delivering information that makes your prospects
more informed before they buy.
• If you deliver consistent, valuable information to your
prospects, they ultimately reward you
with their business and loyalty.
THIS IS NOT A 30 DAY R.O.I.
BUT THE LONG-TERM PAYOFFS
CAN BE HUGE
HOW IMPORTANT IS SEARCH?
of all consumers use search
prior to making a purchase
of searchers conduct non-
of buyers click on organic
links vs the sponsored ads
38 links to this page
111 links to this page
INFOGRAPHICS ARE HOT RIGHT NOW
Mathew Blades Show
VIDEOS! – THEY ARE NOT THAT HARD
Behind the Scenes
FREE GUIDES & WHITE PAPERS
- Lead generator
- Link attractor
- Long life span
Buyers need information that helps
them make an informed decision.
Businesses that provide the
content those people are
searching for - will win.
More Traffic. More Leads. More Business.
THANK YOU VERY MUCH!
Improve What You Have: How to
Increase Rankings on Top Evergreen
Presenter: Art Enke, Director of SEO Services, Vertical Measures
- Quantitative & page-specific competitor analysis
- Smarter canonicalization
- Strategic internal linking
- "Critical Mass" - the point at which your site can do nothing
Check out our website at www.verticalmeasures.com/webinars
for registration information.