Successfully reported this slideshow.
Your SlideShare is downloading. ×

The 2019 Direct to Consumer Omnichannel Growth Summit

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad

Check these out next

1 of 38 Ad

The 2019 Direct to Consumer Omnichannel Growth Summit

Download to read offline

In 2018 the ecommerce landscape was flipped on its head disrupted by direct to consumer (D2C) brands from Warby Parker to Moon Juice. This Summit will provide brands with cutting-edge D2C strategies to accelerate brand growth in 2019.

Whether an aspiring D2Cbrand or optimizing your current strategy, hear from seasoned marketing experts on how to best set your brand up for success this new year. Join our free full-day virtual conference and hear 4 back-to-back expert sessions all while from the comfort of your home or office.

In 2018 the ecommerce landscape was flipped on its head disrupted by direct to consumer (D2C) brands from Warby Parker to Moon Juice. This Summit will provide brands with cutting-edge D2C strategies to accelerate brand growth in 2019.

Whether an aspiring D2Cbrand or optimizing your current strategy, hear from seasoned marketing experts on how to best set your brand up for success this new year. Join our free full-day virtual conference and hear 4 back-to-back expert sessions all while from the comfort of your home or office.

Advertisement
Advertisement

More Related Content

More from Tinuiti (20)

Recently uploaded (20)

Advertisement

The 2019 Direct to Consumer Omnichannel Growth Summit

  1. 1. The 2019 Direct to Consumer Omnichannel Growth Summit
  2. 2. 9 - 9:45 am PT 12 - 12:45 pm PT HEAP PRESENTS: Direct to Consumer Retail: Using Data to Build Relationships with Consumers 10 - 10:45 am PT 11 - 11:45 am PT ELITE SEM PRESENTS: The Breakdown of a Breakout Brand's Marketing Flywheel TRUSTPILOT PRESENTS: Cutting Through The Noise: Using Trust & Credibility to Stand Out in a Crowded Marketing Today’s Timeline CPC STRATEGY PRESENTS: The Direct to Consumer Amazon Approach
  3. 3. Today’s Logistics ● Session Recording & Slides Will Be Sent Out ● Submit Questions to Our Panelists ● Resources Available as Handouts ● Join in the Poll Questions! Analicia Santaella Partner Coordinator
  4. 4. ELITESEM.COM CONFIDENTIAL The Breakdown of a Breakout Brand's Marketing Flywheel
  5. 5. Presentation Takeaways: ● How focusing too much in one area, like social or search, can inhibit growth ● Why a holistic strategy is key for brands who are focused on performance marketing ● The one factor that most brands that fail have in common ELITESEM.COM CONFIDENTIAL
  6. 6. How to avoid
  7. 7. ELITESEM.COM CONFIDENTIAL Agenda: ● Introduction ● Elite SEM Overview ● The Marketing Flywheel Basics ● What’s Next? ● The Pain of Regret ● Summary
  8. 8. Introduction
  9. 9. ELITESEM.COM CONFIDENTIAL | 10 Andrew Christison, MBA Senior Director of Business Development for Elite SEM • Lover of California beaches, Colorado mountains, Idaho lakes, and all things business and marketing strategy • Andrew Christison has spent his career learning about the best way to help D2C brands—and those who aspire to be like them—avoid stagnation. Learn from Andrew how breakout D2C brands structure their marketing strategy in a way that catapults them into household names. andrew.christison@elitesem.com
  10. 10. Elite SEM Overview
  11. 11. Ad Age Best Agency Culture Ad Age Top 25 US Search Agencies US Search Awards #1 Best Agency Mashable #1 Best Tech Companies to Work For Entrepreneur #1 Top Company Culture Bing Independent Agency of the Year Crain’s NYC #1 Best Place to Work Award-Winning Digital Marketing Agency ELITESEM.COM CONFIDENTIAL | 12
  12. 12. ELITESEM.COM CONFIDENTIAL | 13 Experts-Only Approach Strategic acquisitions have positioned us as the leading independent performance marketing agency Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Affiliate • Conversion Rate Optimization • Creative Services • Analytics & Marketing Science
  13. 13. Direct to Consumer Specialists ELITESEM.COM CONFIDENTIAL | 14
  14. 14. The Marketing Flywheel Basics
  15. 15. The Flywheel Effect ELITESEM.COM CONFIDENTIAL | 16 The Power of Accumulation “In building a great company or social sector enterprise, there is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum until a point of breakthrough, and beyond.” Jim Collins, Author, Good to Great
  16. 16. Stage 1: Marketing Flywheel ELITESEM.COM CONFIDENTIAL | 17 Reciprocity Commitment Social Proof Authority Liking Scarcity Understanding Influence on the Marketing Flywheel Intimacy Consistency Omnipresence Core Factors of Influence that should be present in every marketing touchpoint. “Start where you are. Use what you have. Do what you can.” -Arthur Ashe
  17. 17. Stage 2: Marketing Flywheel ELITESEM.COM CONFIDENTIAL | 18 Brand Identity Basic Paid Acquisition Product(s) Basic Email List Growth Basic SEO Basic CRO Understanding a DTC Startup on the Marketing Flywheel Intimacy Consistency Omnipresence Potential Avenues from Launch to Product/ Market Fit • Amazon • Kick-Starter • Indiegogo • Etsy • Trade Show • Street Teams “When everything seems to be going against you, remember the airplane takes off against the wind, not with it.” -Henry Ford
  18. 18. What’s Next?
  19. 19. Stage 3: Continuous Improvement ELITESEM.COM CONFIDENTIAL | 22 Better Defined Brand Identity Improved Paid Acquisition Additional Product(s) Improved Email Strategy Management Improving SEO Honed CRO Kaizen = Change for Good Intimacy Consistency Omnipresence “If you want to change the world, start off by making your bed.” -William H McRaven
  20. 20. SEM CRM Marketing Creative Leadership Mobile Apps Website Optimization Paid Social Performance Shopping SMS Marketing Pro Photography In-App Messaging SEO User Generated Content Content Marketing Partner Marketing Amazon Category Leadership Customer Experience Loyalty Programs CRO Influencer Marketing Personalization Pop-up Shops Technology Stack Performance Display Email Marketing Storytelling Push Notifications ELITESEM.COM CONFIDENTIAL | 23 Kaizen = Change for Good Continuous Improvement of Inputs Produces Continuous Improvement of Outputs
  21. 21. What happens when your marketing flywheel is in full motion?
  22. 22. So, what is the one factor that most brands that fail have in common?
  23. 23. Neglect
  24. 24. The Pain of Neglect ELITESEM.COM CONFIDENTIAL | 30 If you’re not feeding the marketing flywheel, who will? “I don’t have time to spend with my customers.” “How can I focus on improving when I’m just hitting my stride?” “My bandwidth is always full.” “We must all suffer from one of two pains: The pain of discipline or the pain of regret.” -Jim Rohn “My product is for everyone.” “I don’t want to try anything new right now.” “I’m comfortable where I’m at.” ”Why would we need a broader product offering?” “I don’t have time to work on brand storytelling.” “This marketing flywheel business is a bunch of gibberish.” “I don’t have enough resources and capabilities.” ”I’d never work with an agency or consultant.” “I can’t focus on everything.”
  25. 25. The Pain of Neglect ELITESEM.COM CONFIDENTIAL | 31 If you’re not feeding the marketing flywheel, who will? Neglect to become intimate with your customers. Neglect to execute on continuous improvement. Neglect to become omnipresent in the eyes of your customer. “We must all suffer from one of two pains: The pain of discipline or the pain of regret.” -Jim Rohn Neglect to spend the time, energy and effort to get to product/market fit. Neglect to reinvest in growth. Neglect to double down on top performing channels. Neglect to serve the customer with other products and services. Neglect to develop a brand voice and positioning. Neglect to feed the marketing flywheel. Neglect to utilize your resources and capabilities. Neglect to seek assistance from those entrenched in your industry. Neglect to persist.
  26. 26. You can avoid
  27. 27. Summary • In D2C startup mode, focus on influence, list growth, and scaling traffic & conversion • Begin strategically integrating holistic performance marketing into your flywheel as you grow and expand to continue momentum • KAIZEN! Continually test and optimize all facets of your marketing flywheel • Neglect = Brand Destruction • As you improve each facet of your marketing flywheel, you could be the next D2C brand in the stratosphere
  28. 28. Thank You! andrew.christison@elitesem.com
  29. 29. SMALL TEXT STACK TEXT ROW 1 STACK TEXT ROW 2
  30. 30. Q&A Andrew Christison Senior Director of Business Development
  31. 31. The 2019 Direct to Consumer Omnichannel Growth Summit Please hold for our next presentation starting at 11am PT / 12pm ET TRUSTPILOT PRESENTS: Cutting Through The Noise: Using Trust & Credibility to Stand Out in a Crowded Marketing

×