Copyright 2017 - Q4 Amazon Virtual Summit
Q4 PREPAREDNESS: PRODUCT
STRATEGIES FOR MAXIMUM IMPACT
THE Q4 AMAZON GROWTH SUMMIT FOR BRANDS

Day 1 | Session 1 - 10:00 - 10:45 am PT
Looking Back While Moving Forward for Success this Amazon Q4
Day 1 | Session 2 - 11:00 - 11:45 am PT
Grow Sales without More Inventory with Better Inventory Management
Day 2 | Session 1 - 10:00 - 10:45 am PT
Q4 Preparedness: Product Strategies for Maximum Impact
Q4 Summit Details
Day 2 | Session 2 - 11:00 - 11:45 am PT
Build a Product Page that Wins Your Brand Holiday Sales

● Session Recording & Slides Will Be Sent Out
● Submit Questions to Our Panelists
● Resources Available as Handouts
● Join in the Poll Question!
Analicia Santaella
Webinar Coordinator
Today’s Logistics

Overview
Founded in 2015
Over 200,000 active users
Leader in the Amazon SaaS Space
“The Most Useful Amazon Software in the Space” - Huffington Post
Solutions
Product Research Software
Identifies profitable opportunities on Amazon
Amazon Seller Educational Resource
About Jungle Scout

Greg Mercer
Founder and CEO
Today’s Speakers

In This Session
● We’ll cover the importance of Keyword
Optimization going into Q4 and being
prepared with the best product and marketing
strategies
● We’ll walk through some advanced strategies
you can use to optimize your price and listing
ahead of big shopping days like Black Friday
and Cyber Monday
● Monitor your competition ahead of the
busiest sales season
BONUS:
Get 40% Off Splitly
BONUS:
Get $100 Off
Jungle Scout!

Copyright 2017 - Q4 Amazon Virtual Summit
Be Ready for Q4

Copyright 2017 - Q4 Amazon Virtual Summit
For sellers, by sellers
The No. 1 most trusted research and
analysis tool
Jungle Scout is used primarily by Amazon sellers
for product intelligence and sales estimates. Our
software gives you data like:
● AccuSales™ sales estimates
● Historical sales data
● Amazon keyword search volume
● Competitor monitoring
● Amazon FBA fee estimates and projected
revenue
About Jungle Scout

Copyright 2017 - Q4 Amazon Virtual Summit
Data-backed listings
Use A/B tests and pricing tests to ensure
your listing is optimized
Splitly is used by Amazon sellers for to optimize
their listings and learn what really converts a
customer. It includes:
● Automated pricing optimization
● A/B test main listing images
● A/B test listing titles and keywords
● Keyword rank tracking
About Splitly

Copyright 2017 - Q4 Amazon Virtual Summit
Getting customer-ready
You need to know ahead of time what
customers are looking for
In this session, we’re going to cover some of the
strategies you can use to optimize your listing or ensure
you stay in stock in Q4:
● Checking Q4 demand
● Monitoring your competitors
● Keyword optimization strategies
● Split-testing your product listings
Q4 Preparedness

In order to determine how well your product will sell on
Cyber Monday, look back to how it sold in 2017.
If you weren’t selling this product in 2017, there are
ways to find out the historical sales volume using tools
like the Jungle Scout Chrome Extension. Historical sales
are important in three ways:
● Seeing how well a product (similar to the one
you’re selling) sold last Q4
● Seeing how well competing products sold last Q4
● Getting an idea of how a product idea you have
could sell in Q4
Determining Historical Sales

Q4 Demand Walk-Through
Historical sales, one-click product validation and competitor analysis

Copyright 2017 - Q4 Amazon Virtual Summit
What customers really want
Jungle Scout’s Keyword Scout feature gives you
access to major customer insights
Keyword Scout shows you the following:
- Keyword Search Volume
- Reverse ASIN lookup
- Suggested PPC and HSA Bids
- Recommended Giveaways
Keyword Search
Volume allows you to
see what Amazon
customers search for
the most
Your Keyword Strategy

Keyword Scout Walk-Through
Keyword Search Volume, listing and PPC strategy

Copyright 2017 - Q4 Amazon Virtual Summit
Converting your customer
Keyword Scout, PPC and selling a great product
bring customers to your product page
Splitly can help you convert them with:
- Tried and tested main images
- Profit Peak pricing tests
- Split-testing functionality for titles,
descriptions and more
Splitly allows you to
test and craft a listing
that really converts
customers - pricing
tests included!
Optimizing Your Listing

Copyright 2017 - Q4 Amazon Virtual Summit
- Pattern Disrupt on main image
- Optimize for mobile first
- Do they fully understand what they’re buying?
- Do they understand why your product is better
than the rest?
- Amazon shoppers don’t read the text, give
them everything they need to know on the
pictures
Top Optimization Tips:

Copyright 2017 - Q4 Amazon Virtual Summit
Photo Examples

Today’s Recap
● Don’t run out of stock during Q4. Now is the time to place those last
reorders.
● Optimize your listings now to be ready for the Q4 rush.
● Make sure you’re indexed and ranking for all you best keywords.

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What Now?

Questions for Today’s Speaker(s)?
Greg Mercer
Founder and CEO