1.
Paid Search Monitoring:
Uncover the Threats
Lurking in Your Campaigns

2.
Today’s Logistics
Session Recording + Slides Will Be Sent Out
Join in the Poll Questions!
Submit Questions to Our Panelists

3.
Overview
Founded in 2007
Recognized as a Google Premier Partner
400+ Active Retail Clients
Top 50 fastest growing company in San Diego
DELIVERING LASTING RESULTS FOR OUR CLIENTS
Solutions
Retail-focused PPC & Shopping
Amazon Sales Acceleration
Facebook Performance Marketing
About CPC Strategy

4.
Today’s Event Speakers
Preston Holland
Director of Business Development
Lewis Brannon
Sr. Retail Search Manager

5.
Paid Search Monitoring
Protect your most valuable traffic.
Automatically detect trademark bidders by
monitoring all the major search engines.
Remove non-compliant ads in just a few clicks.
.
Add keywords, locations, and search frequencies
for full coverage.
www.brandverity.com

6.
Agenda
•Paid Search: Business Intelligence vs. Compliance Monitoring
•What problem does Compliance Monitoring solve?
•Why you should care?
•What can you do about it?
•Live Q&A with Paid Search Experts

7.
What is Paid Search Monitoring?
1

8.
Search Intelligence vs. Compliance Monitoring
Paid Search Monitoring
A program to track activity on search terms across geographies, times of day, keywords
to protect a company’s investment in paid search.
Compliance MonitoringSearch Intelligence

9.
What problem does Paid Search Compliance Monitoring
solve?
2

10.
What problem does Paid Search Compliance Monitoring solve?
Branded Keywords
Are a Target
Bad Actors Steal
Traffic
Bad Actors Are
Hard To Find

11.
Affiliate Hijack
Redirect URLs
1. http://trebtab.com/track.php?id=108936
2. http://adpgtr.com/click/58c3f95c8b30……..
3. http://wdc.apypxl.com/redir/43dde7fb…….
4. http://prf.hn/click/camref:1101….
5. http://t.mookie1.com/t/v1/imp?migAgencyID=....
6. http://marriott.com/default.mi?aff=MARUS&affname
=1101….
Paid Search Ad
Landing page

12.
Affiliate Hijacks

13.
Affiliate Hijacks

14.
Brand-bidding

15.
Brand-bidding

16.
Competitive Trademark Use

17.
Malicious

18.
Malicious Intent

19.
Malicious Intent

20.
Why you should care?
3

21.
Why you should care?
● Control the SERP
● Bad actors driving up CPC and driving down CTR
● Branded search terms are valuable, high converting traffic
● Paying unearned commissions to partners

22.
What can you do about it?
4

23.
What you can (and cannot) do about it?
1. The Danger of Handshake Agreements: 1-800-Contacts
2. Search Engine Trademark Rules Overview
a. Simple walk through of the Google take down
process
3. Manual Monitoring
a. You might be losing traffic to trademark bidders if:
i. Sudden drop is impression shares
4. Automated Monitoring
a. Global reach, granular details
b. Actionable data to drive immediate results
c. Streamlined review and bulk submissions

24.
Are People Stealing Your Branded Traffic?
Set up a demo account and see real paid search data based on
your prefered search engines, keywords, and the devices you target.
FREE DEMO
bit.ly/brandverity

25.
Questions For The Experts?
Preston Holland
Director of Business Development
Lewis Brannon
Sr. Retail Search Manager