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Mailchimp & Shopify Split: What You Need to Know & How We Can Help

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According to eMarketer, email is seen as the top ROI driver by US marketers, making it an extremely powerful tool in the world of Ecommerce. If you’re currently running your Ecommerce email marketing on MailChimp and wondering what’s next, this webinar is for you.

Some Topics We’ll Discuss:
-Why Many are Currently Considering a Migration from Mailchimp
-Ensuring a Seamless Migration Experience
-How We Combine Email Strategy & Management for Ecommerce Brands
-Top Three Mistakes to Avoid during an ESP

Published in: Retail
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Mailchimp & Shopify Split: What You Need to Know & How We Can Help

  1. 1. MailChimp & Shopify Split: What you need to know & How we can help
  2. 2. Today’s Logistics ● Session recording and slides will be sent ● Submit questions to our panelists ● Join in on our poll questions throughout ● Resources available as handouts Persephanie Arellano Webinar Coordinator
  3. 3. Experts-Only Approach Strategic acquisitions have positioned us as the leading independent performance marketing agency Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Affiliate • Conversion Rate Optimization • Creative Services • Analytics & Marketing Science
  4. 4. Today’s Hosts Andrew Christison Sr. Director of Business Development Parker McMahon Channel Manager
  5. 5. 1 Why Many are Currently Considering a Migration from Mailchimp 2 Ensuring a Seamless Migration Experience 3 Top Three Mistakes to Avoid During an ESP Migration 4 How We Combine Email Strategy & Management for Ecommerce Brands 5 Next Steps for Your Brand Post-Split Agenda
  6. 6. 1 Why Many are Currently Considering a Migration from MailChimp
  7. 7. Why? ● MailChimp not complying with new Shopify Terms of Service What We Know? ● No new MailChimp integrations available today ● Existing integrations end May 12th Shopify & Mailchimp Split
  8. 8. Custom Integration Third Party Integration ESP Migration What are Your Options?
  9. 9. Likely Not, But Maybe? ● There’s no mass changes from platforms such as Magento, Big Commerce, Woo Commerce, etc., that would contribute to a split, however, the potential for change exists. Does this webinar still matter? ● Absolutely. Creating more personalized, better segmented, and more enterprise emails and gaining awareness of the email landscape can be positive for your brand, either way. We use MailChimp, but NOT Shopify - Are we Still at Risk?
  10. 10. What can a more robust platform offer you?
  11. 11. LISTEN ANALYZE / UNDERSTAND COMMUNICATE Build better relationships
  12. 12. What are some practical examples?
  13. 13. Web Tracking Predictive / AI Custom DataeCommerce Personalizing customer experiences with more data
  14. 14. eCommerce Personalizing customer experiences with more data Example Metric: Use Case: Personalize upsells & cross-sell campaigns based on the exact items customers purchased (or haven’t purchased). Collections, Product ID, SKU, & Variants,
  15. 15. Web Tracking Personalizing customer experiences with more data Example Metric: Use Case: Target browse abandoners and show the exact items viewed to recover lost sales. Product(s) viewed
  16. 16. Predictive / AI Personalizing customer experiences with more data Example Metric: Use Case: Create a segment of VIP customers and target with a social sharing CTA. Customer LTV
  17. 17. Custom Data Personalizing customer experience with more data Example Metric: Use Case: Target customers with a remaining gift card balance. Remaining gift card value
  18. 18. Brands see an average in online sales within 6 months of switching to Klaviyo from MailChimp.
  19. 19. 3,600 The number of brands who have switched from Mailchimp to Klaviyo in the last 12 months
  20. 20. From MailChimp to Klaviyo // bit.ly/klaviyo-wall-of-love
  21. 21. 2 Ensuring a Seamless Migration Experience
  22. 22. Things to think about..
  23. 23. ESP Migration Considerations Email Data Contacts & Lists Opens & Clicks Unsubscribes & Bounces MailChimp Ratings Custom Properties
  24. 24. ESP Migration Considerations Ecommerce Data All historical customer purchase data Product data Shopify tags Real time updates
  25. 25. ESP Migration Considerations Automations Abandon Cart Welcome Series And more..
  26. 26. ESP Migration Considerations Templates Drag-and-drop builder HTML import
  27. 27. Is there someone who can help?
  28. 28. 3+ Years partnership 50+ Brands using Klaviyo & Elite SEM 27% Average revenue attributed to email
  29. 29. 3 The Top Three Mistakes to Avoid During an ESP Migration
  30. 30. Mistake # 1: Forgetting to QA Signup Sources & Segments ELITESEM.COM CONFIDENTIAL | 30 Signup for your program! Go through your site to manually test all entry points for a contact to make its way into your ESP • Onsite forms • Overlays • Checkout process (test your signup checkbox checked & unchecked) Ensure that your contacts are falling into the correct segments and lists based on new segmentation rules you’ll enable with a new platform • To validate, search contact profiles in Klaviyo and check • Information > Custom Properties • Lists & Segments
  31. 31. Mistake # 2: Forgetting to Check Your Data Sources ELITESEM.COM CONFIDENTIAL | 31 Who are your 3rd party data sources? • Loyalty program, CRM, 3rd Party Triggered Messaging Platforms, etc. What frequency are they sending data? • Daily, Weekly, Monthly • Can we back-populate historical data during the migration? Is all data passing as intended? • Custom contact events are being triggered as expected • Custom contact properties are being populated as expected
  32. 32. Mistake # 3: Forgetting Your History ELITESEM.COM CONFIDENTIAL | 32 Have you considered what happens to your data after you shut down your ESP? • Can you pause the account to keep historical information on file? When in doubt, export!
  33. 33. 4 How we Combine Email Strategy & Management for Ecommerce Brands
  34. 34. 1. Born from Email Aptitude 2. Founded in 2010 3. Inc 5000 #1 Fastest Growing Email Agency 4. AdAge Best Places to Work (#2 in California, #17 Nationwide) 5. Bay Area Fast 100 Award Winner 6. Client list sizes ranging from 25,000 to 40,000,000+ 7. Team consists of industry veterans + the new bright minds of email 8. Regular speakers at industry conferences throughout the US 9. Winner of multiple agency awards Elite SEM Email & CRM Highlights Email & CRM
  35. 35. Trusted by Fast-Growth Brands
  36. 36. Elite SEM Email & CRM Focus Areas
  37. 37. Trusted by Enterprise Brands
  38. 38. ELITESEM.COM CONFIDENTIAL | 38 CRO (Conversion Rate Optimization) SEO (Search Engine Optimization) Paid Search Paid Social Performance Display Shopping & Feed Amazon & Marketplaces CRM & Email Marketing Affiliate Marketing Creative Services Analytics & Marketing Science Integrated Media Strategy
  39. 39. Elite SEM Email & CRM Highlights Function Full Service Level 1 Full Service Level 2 Strategy Only Design/Copy ✅ ❌ ❌ Coding/QA ✅ ✅ ❌ Strategic Planning & Roadmap Management ✅ ✅ ✅ Advanced Logic Development ✅ ✅ ✅ Calendar Development ✅ ✅ ✅ Deliverability Monitoring* ✅ ✅ ❌ Test Plan Management ✅ ✅ ✅ Reporting & Analysis ✅ ✅ ✅ Email Vendor Management ✅ ✅ ✅ Full Throttle Execution ✅ ✅ ❌ Segmentation/List Management ✅ ✅ ❌ ESP Tactics ✅ ✅ ❌
  40. 40. 5 Next Steps for Your Brand Post-Split
  41. 41. Schedule a call with Klaviyo for Migration Next Steps : partners@klaviyo.com Schedule a 1:1 Ecommerce Strategy Evaluation with Elite SEM & CPC Strategy Download Klaviyo X Elite 1-Pager, Review MailChimp/ Shopify Split FAQ, Review Migration Checklist Next Steps
  42. 42. Thank You! Andrew Christison Sr. Director of Business Development Parker McMahon Channel Manager
  43. 43. SMALL TEXT STACK TEXT ROW 1 STACK TEXT ROW 2 Schedule a 1:1 Ecommerce strategy evaluation

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