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BUILDING AN EFFECTIVE 1:1 MARKETING LOOP

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Learn how to use lead capture and email marketing to acquire, nurture and convert your site traffic. This expert will explain how to start segmentation off right, how win-back email campaigns can perform better and how to convert more from mobile! Don’t miss how mirror email messaging onsite can lead to an increased email ROI.

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BUILDING AN EFFECTIVE 1:1 MARKETING LOOP

  1. 1. Effective Email Marketing For Ecommerce 2019 Summit Marketing Strategies to Boost Your Brand’s Growth from Email Re-engagement to Attribution Wednesday, March 20th 10am PT ELITESEM.COM CONFIDENTIAL
  2. 2. KLAVIYO PRESENTS: BUILDING QUALITY RELATIONSHIPS WITH CUSTOMERS, AT SCALE. 11 - 11:45 am PT ELITE SEM PRESENTS: TOP 5 EMAIL MARKETING MISTAKES JUSTUNO PRESENTS: BUILDING AN EFFECTIVE 1:1 MARKETING LOOP Today’s Timeline 10 - 10:45 am PT 12 - 12:45 am PT
  3. 3. Today’s Logistics ● Session Recording & Slides Will Be Sent Out ● Submit Questions to Our Panelists ● Resources Available as Handouts ● Join in the Poll Questions! Persephanie Arellano Webinar Coordinator
  4. 4. Today’s Speaker Mathew Bingham Director of Partner Marketing at JustUno
  5. 5. Copyright 2017 - Q4 Amazon Virtual Summit You can use this section to highlight a main point or a short quote You can use this section to highlight a main point or a short quote You can use this section to highlight a main point or a short quote Sub-header
  6. 6. HOW TO BUILD AN EFFECTIVE 1:1 MARKETING LOOP
  7. 7. Lead Capture
  8. 8. Poll
  9. 9. 66% of emails acquired each month for Elite SEM customers come from Justuno offers!
  10. 10. Lead Capture Build your business by capturing email leads on a daily basis. ➔ New visitors ➔ Return visitors ➔ Direct communication ➔ Single field vs. forms ➔ Same session sales increase New visitors: 60 - 80% traffic Healthy email opt-in rate: 3% - 5% Goal: > 5% conversion
  11. 11. Split Traffic Sources Have a new visitor offer? Duplicate it and show different messages to unique traffic sources. ➔ Split traffic sources ◆ Paid ◆ Organic ◆ Social ➔ Create different incentives per traffic channel ➔ Create an A/B Test
  12. 12. Seasonality Match your seasonal emails with pop-ups to create cohesive looks. ➔ Try a simple image/content swap ➔ Include valuable talking points ➔ Try a seasonal promo - they perform better ➔ Mirror off-site holiday messaging onsite SAVE 10
  13. 13. Poll
  14. 14. Data Collection Take the guesswork out of what messaging to use in your emails. ➔ Ask for information that is relevant to your brand marketing ➔ Collect hidden information to pass to your ESP ➔ Increase email open rates with personalization ➔ Create more engaging emails
  15. 15. Mobile Conversions
  16. 16. 74.8% Our highest converting pop-up, overall, for the 2018 holiday season (October 20, 2019 - January 1, 2019) - over 375 billion sessions was: Mobile unlocked offer
  17. 17. Mobile Strategy Ask for the lead before the sale. ➔ Mobile conversions are tough ➔ Pop-ups perform better than website banners ➔ Wait for the right time ➔ Collect hidden information to pass over to your ESP ➔ Reduce friction to purchase ➔ Send an email as reminder for your visitor to complete their purchase on desktop
  18. 18. Mobile Design What works well for mobile overlay: ➔ Make a good first impression (8-15 seconds) ➔ Cut the fat ◆ Use concise, digestible content ➔ Make it easier for your visitor ◆ CTA or Click to Copy ◆ 2 - 3 lines of text ◆ Limit imagery and font variations ➔ Apply the “inverted pyramid” concept ➔ Review your button size and button content ➔ Start small. Analyze performance. Expand.
  19. 19. Email Return Visits + Personalization
  20. 20. Poll
  21. 21. How to mimic Shinesty’s marketing: ➔ Pull UTM campaign terms of your paid ads and placing the into your Justuno offer ➔ Target the specific traffic source to show an offer with “mirrored message” ➔ Target FB, PPC, or referral ads This lowered Shinesty’s bounce rate from 99% to… 80%
  22. 22. Cocofloss targeted visitors from FB ads and saw: ➔ A 25% reduction in their average CPA from Facebook ➔ A 28% promotion conversion rate [DISCOUNT CODE]
  23. 23. Return Visits from Email High-level use cases: ➔ Reinforce off-site marketing efforts with a tracking url ◆ Email - Show a website banner from an email click-through ◆ Timers - Add a timer to the offer to help create a sense of urgency ◆ Coupon codes - Pull in codes from ESP if needed
  24. 24. How Email Lead Capture Works with Your ESP Lead Capture Welcome Email Offer Banner Conversion Conversion Send Email based on Purchase Add to List (ESP) Based on their purchase, they’re put on a list in your ESP Mirror Message Target by UTM, reflect offer or message onsite Justuno captures email address Use your ESP to send a Welcome Offer email Mirror that offer on-site by targeting this Email UTM Campaign Customer converts & Justuno tracks the purchase
  25. 25. Thank you for joining! Start your free Justuno trial by visiting your e-commerce app store marketplace or justuno.com!
  26. 26. Q & A Mathew Bingham Director of Partner Marketing at JustUno

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