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The Changing Landscape of Communicating Science: Tips & Tricks for dismantling big scientific concepts in NTDs

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GIFs used in Slides 14 & 15, created by Global Health Strategies for #UHC2017

This presentation was given by Pamela Bongkiyung at the Science Communications International Society of Neglected Tropical Diseases (ISNTD) festival held on Tuesday, 27th March 2018; at the Wellcome Trust in London.

Published in: Government & Nonprofit
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The Changing Landscape of Communicating Science: Tips & Tricks for dismantling big scientific concepts in NTDs

  1. 1. THE CHANGING LANDSCAPE OF COMMUNICATING SCIENCE: Tips & Tricks for dismantling big science concepts in NTDs PAMELA BONGKIYUNG Communications & Research Uptake
  2. 2. COUNTDOWN PROJECT o COUNTDOWN is a 5-year implementational research programme DFID, from 2014 o A Neglected Tropical Disease-focused research in Cameroon, Ghana, Liberia and Nigeria o Ambition: to scale-up actions on control and elimination of NTDs in the health system 2
  3. 3. MULTIDISCIPLINARY IMPLEMENTATIONAL RESEARCH 3 Theme 1: Evidence Synthesis Theme 2: Social Science Theme 3: Health Economics Strategy 1: Onchocerciasis & Lymphatic Filariasis Strategy 2: Schistosomiasis & STH Capacity Research Research Uptake Marginalisation Disability Vulnerability Access & Equity
  4. 4. 4 The Research Evidence to Impact Gap PEER-REVIEWED PUBLICATIONS & DATA APPROPRIATE PUBLIC HEALTH POLICIES & PRACTICES
  5. 5. 5 SESSION OBJECTIVES 1. Introduction & historical context to science communications 2. Why do we communicate science: inform, educate & empower 3. Tools COUNTDOWN & LSTM use to bridge evidence-impact gap 4. Outlook on evolving technologies and take home messages
  6. 6. 6 WHAT IS SCIENCE COMMUNICATION? An umbrella term covering a wide variety of activities including: •Professional communication by scientists •Interactions between scientists and members of the public •The media representation of science & •The ways people use scientific knowledge in their own lives
  7. 7. HISTORICAL CONTEXT •Michael Faraday begun his Christmas Lectures in 1825 •Faraday wrote "a flame"a flame should be lighted at theshould be lighted at the commencement and keptcommencement and kept alive with unremittingalive with unremitting splendour to the end".splendour to the end". 7
  8. 8. WHY COMMUNICATE IT, REALLY? o Utilitarian imperative—sharing useful knowledge for benefit of all o Economic imperative—advancing skills to align with changing technology o Cultural imperative— a shared heritage for innovation o Democratic imperative—empowerment of populace with knowledge 8 A lens of perception: inform, educate & empower
  9. 9. TOOLS TO DISMANTLE BIG SCIENTIFIC CONCEPTS 9 Social media has ushered in a great platform and associated valuable tools for science engagement adaptable to a varied audience. These include: •Twitter •Facebook •Instagram •YouTube •WhatsApp •LinkedIn
  10. 10. COUNTDOWN’S SOCIAL MEDIA ECOSYSTEM 10 TOP REFERRER -Search engine -Twitter BLOGS ARTICLES NETWORKS INTERVIEWS REALTIME CONNECTIONS ACROSS PARTNERS NTDs are complex issues BMGF communications
  11. 11. STRATEGIC USE OF VIDEOS 11
  12. 12. 12
  13. 13. 13 SESSION OBJECTIVES 1. Introduction & historical context to science communications 2. Why do we communicate science: inform, educate & empower 3. Tools COUNTDOWN & LSTM use to bridge evidence-impact gap 4. Outlook on evolving technologies and take home messages
  14. 14. GIFS – ANIMATED PICTURE INTERACTIONS 14GIFS courtesy of Global Health Strategies
  15. 15. 15 1. Story telling in basic form 2. Visually more appealing 3. File size is small/convenient 4. Simple to use GIFS courtesy of Global Health Strategies
  16. 16. TOOLS FOR COMMUNITIES 16 Using trusted voices within communities in Liberia
  17. 17. GHANA 17 Ghana’s NTD Ambassador Dr Joyce Aryee leads primary school Mass Drug Administration
  18. 18. TRAINING OF JOURNALISTS Cameroon Journalists Training in July 2016 led by COUNTDOWN’s Country Director – Prof Louis Albert Tchuem-Tchuenté 18
  19. 19. 19 o The first point of call is always to engage with the elders of the community. o They remain gatekeepers of communities.
  20. 20. BLOGGING o Importance of using blogs to explain a technical paper; o making knowledge accessible to non-technical practitioners/policy makers. o Impact blogs can have – invitation to speak at conferences o Training DTMH students to blog at LSTM – extending specialist knowledge into pedagogical content 20
  21. 21. 21 DISMANTLING DIAGNOSTICS - HOW TO COMMUNICATE TOOLS & SEE LINKS VISUAL MINUTES SUMMARY
  22. 22. BLOGGING TO GIVE RESEARCH PAPERS CONTEXT 22
  23. 23. 23 PARTICIPATION & INCLUSION
  24. 24. - Use your organisation’s press office - Reach out to collaborators on social media - Chat to people within your institution - Events & festivals - Use pictures to draw your audience into your message 24 BALANCING OUR ACT
  25. 25. USING PRESS OFFICE 25
  26. 26. WHAT WORKED FOR US Tips & Tricks -Using the trusted voices within communities: creating more conversations with the key people to reach wider community -Developing the capacity of media to report on issues affecting their communities -Engaging with multiple stakeholders on social media, advocacy meetings and events/conferences (face to face discussion) -Regular reflection on COMMUNICATING our work & ways to improve 26
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  28. 28. 28 Call to ActionCall to Action What are you going to do when you return to your organisations?What are you going to do when you return to your organisations? THANK YOU! Website:Website: COUNTDOWN.LSTMED.AC.UKCOUNTDOWN.LSTMED.AC.UK Twitter:Twitter: @NTDCOUNTDOWN@NTDCOUNTDOWN
  29. 29. Thank you #ISNTDFestival COUNTDOWN Team Russell Stothard Mark Taylor Julie Irving Rachael Thomson Joan Fahy LSTM Team Clare Bebb – Senior Media Officer Elli Wright – Public Engagement Manager Supporting the COUNTDOWN Consortium ACKNOWLEDGEMENTS

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