China Outbound Tourism Research Institute  Prof. Dr. Wolfgang Georg Arlt  COTRI China Outbound Tourism Research Institute ...
China Outbound Tourism Research InstituteAccording to Thucydides (History of thePeloponnesian War , 5th century B.C.E.) th...
China Outbound Tourism Research InstituteContentI.     Situation of Chinese outbound       tourism todayII.    PrestigeIII...
China Outbound Tourism Research InstituteFramework for international mobilityof Chinese citizensv    5-Year-Validity passp...
China Outbound Tourism Research InstituteChina in 2008: A turbulent year!TibetTorchSichuan EarthquakeOlympic GamesChinese ...
China Outbound Tourism Research Institute              China’s Outbound Tourism 2009Outbound 2008:46 million trips90% insi...
China Outbound Tourism Research InstituteGlobal Tourism 2008 and China’s share:v App. 930 million international travellers...
China Outbound Tourism Research InstitutePrestigePrestige is an important asset in a collectivistic, non-democratic societ...
China Outbound Tourism Research InstituteSecuritySafety/Security are named as the most important aspect in any survey onCh...
China Outbound Tourism Research InstituteHonourHonourBeside the acquisition of social capital by gaining prestige, interna...
China Outbound Tourism Research InstituteExamples of consequencesØ No clear division leisure vs. businessØHighlight seekin...
China Outbound Tourism Research InstituteConclusionv Chinese visitors outside the Chinese realm are not holiday-makersv To...
China Outbound Tourism Research InstituteThank youfor yourattention!          www.china-outbound.com                 Power...
China Outbound Tourism Research InstituteContact information .ü Address........................    China Outbound Tourism ...
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Motivations in choosing destinations for Chinese Outbound Travelers

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Conference by COTRI's director Prof. Dr. Wolfgang Georg Arlt in the University of Sunderland in May'2009, about the main motivations in choosing destinations for Chinese outbound Tourists.

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Motivations in choosing destinations for Chinese Outbound Travelers

  1. 1. China Outbound Tourism Research Institute Prof. Dr. Wolfgang Georg Arlt COTRI China Outbound Tourism Research Institute The Thucydidesian quest for prestige, security and honour of Chinese outbound travellersTourism and Non-Western countriesUniversity of Sunderland May 2009 Powered by
  2. 2. China Outbound Tourism Research InstituteAccording to Thucydides (History of thePeloponnesian War , 5th century B.C.E.) thereare three essential motives that cause states toseek to expand their influence abroad:prestige (leading to power and wealth),security andhonour.Chinese outbound tourism to destinationsoutside the Chinese realm follows thesame set of motives Powered by
  3. 3. China Outbound Tourism Research InstituteContentI. Situation of Chinese outbound tourism todayII. PrestigeIII. SecurityIV. HonourV. Examples of consequencesVI. Conclusion Powered by
  4. 4. China Outbound Tourism Research InstituteFramework for international mobilityof Chinese citizensv 5-Year-Validity passport, hard currency exchange permission and international credit cards today quite easy to get for Chinese affluent city-dwellers.v ADS (Approved Destination Status) or similar agreements signed with almost all countries (latest addition in 2008: USA and Taiwan) as legal base for the issuing of group leisure tourism visav Chinese government started to actively supporting outbound tourism instead of hindering it. New comprehensive legislation for outbound tourism expected soon. Powered by
  5. 5. China Outbound Tourism Research InstituteChina in 2008: A turbulent year!TibetTorchSichuan EarthquakeOlympic GamesChinese Stock & Real estate crashWorld Economic Crisis Powered by
  6. 6. China Outbound Tourism Research Institute China’s Outbound Tourism 2009Outbound 2008:46 million trips90% inside Asia10% outside Asia2007: 41 millionEstimate 2009:50 million1st quarter 2009:+5% (12 million) Powered by
  7. 7. China Outbound Tourism Research InstituteGlobal Tourism 2008 and China’s share:v App. 930 million international travellersv Chinas share: app. 5% in number of travelers and in total spendingv China since 2004 Asias biggest tourism source market (including trips to Hong Kong and Macao)v China from 2009 probably Asias biggest tourism source market (excluding trips to Hong Kong and Macao)v But: Spending on international tourism per person in China still below 30 US$/year! (World average 100 US$) Powered by
  8. 8. China Outbound Tourism Research InstitutePrestigePrestige is an important asset in a collectivistic, non-democratic society.It is the main criterion in choosing the form and destination of travelChinese international travellers can gain prestige from- visiting famous destinations and sights (and having photos to prove it)- visiting places connected to Chinese history or celebrities- visiting places connected to clearly marked appropriate emotions- being in the stronger position in East-West encounters- bringing back markers in the form of presents and memorabilia either inthe form of branded goods or in the form of products perceived as typical(for instance Swiss Army knifes from Germany) Powered by
  9. 9. China Outbound Tourism Research InstituteSecuritySafety/Security are named as the most important aspect in any survey onChinese travellers preferencesThis includes- Safety from bodily harm and a dislike of possibly dangerous situationsbut also- Safety from loss of face for being treated in a perceived inappropriateway as a Chinese (for instance a hotel flying a Japanese but not Chineseflag outside) or as a important person (for instance for being treatingequally all other members of a group consisting of persons of differentranking) Powered by
  10. 10. China Outbound Tourism Research InstituteHonourHonourBeside the acquisition of social capital by gaining prestige, internationaltravel also increases the honour or face of all Chinese by proving to theworld that China is now strong enough to afford it citizens spending hardcurrency abroad.Honour given to China by showing special dedication to the Chinesemarket (for instance acquiring the COQ China Outbound Tourism QualityLabel) is an important criterion for the satisfaction of the Chinesetravellers. Powered by
  11. 11. China Outbound Tourism Research InstituteExamples of consequencesØ No clear division leisure vs. businessØHighlight seeking vs. insider tip seekingØ Tour Guide as important source of information and interpretationØ Tourism as definition of position in society vs. Tourism as definition ofoneselfØGaze instead of immersionØBrief stop instead of detailed inspectionØ Perceived by hosts as rude / impolite Powered by
  12. 12. China Outbound Tourism Research InstituteConclusionv Chinese visitors outside the Chinese realm are not holiday-makersv Tourism is an important instrument of individual and collective self-definition by comparing the modernity and success of oneself, China andOverseas Chinese communities with the “others”v Chinese tourists are not in awe about Western cultures; they oftenreturn with the reinforced perception of the superiority of their own culturev Chinese tourists see themselves as Ambassadors of China and relatepositive or negative treatment not (only) to themselves but to 1,3 billionChinese with 5,000 years of history Powered by
  13. 13. China Outbound Tourism Research InstituteThank youfor yourattention! www.china-outbound.com Powered by
  14. 14. China Outbound Tourism Research InstituteContact information .ü Address........................ China Outbound Tourism Research Institute (COTRI) Fritz-Thiedemann-Ring 20 25746 Heide/Holstein Germanyü Phone ………………… +49 (0) 481 / 85 55 - 523ü Fax…………………….. +49 (0) 481 / 85 55 - 121ü Email…………………… info@china-outbound.comü Internet………………… www.china-outbound.com Powered by

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