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How to deliver quality in the Chinese way?


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Some advises in how to deliver quality for Chinese travelers and how COTRI can help you with that

Published in: Travel, Business
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How to deliver quality in the Chinese way?

  1. 1. China Outbound Tourism Research Institute COTRI China Outbound Tourism Research Institute How to deliver quality in the Chinese way?Chinese Inbound Tourism to EuropeITB 2009 Powered byBerlin, March 13th
  2. 2. China Outbound Tourism Research InstituteCTW AwardCommunicating special activities of aregion or a company for the Chinesemarket by participation in the CTWChinese Tourists WelcomingAward. Jamaican Minister of Tourism receiving a CTW Gold Award , COTTM Beijing 2008 Application deadline 2009: April 6th CTW Award held annually since 2004 under the patronage of the United Nations World Tourism Organization. Powered by
  3. 3. China Outbound Tourism Research InstituteChina Outbound Tourism Quality Label (COQ)is awarded to companies and organisations achievingspecific quality measures in long-term commitment toChinese customers.Why is there a need for CTW Award andCOQ Quality Labels?-  No established brands in China, difficult for Chinesetravelers to find quality offers- Extra efforts for Chinese market not only positive forindividual tourists, but also face-giving to group visitor asa Chinese person Powered by
  4. 4. China Outbound Tourism Research InstituteQuality the Chinese way•  Practical level:-  Language ability, staff training-  providing customized products and services (fast, prestigious, proven...)•  Respect level:-  Showing respect to the Chinese culture and nation with symbols and actions (flag, language, website...)•  Mental level:-  Providing stories connected to Chinese ideas-  Giving face Powered by
  5. 5. China Outbound Tourism Research InstituteBenefitsSupply Side - Tourism companies and Destinations•  Developing the quality management in the company•  Increasing knowledge / know-how•  SpecializationDemand Side - Chinese travelers•  Reduce the perceived risk of purchase•  Facilitate the travel decision-making processBuilding a bridge between Quality Demand and Sustained Quality Supply Powered by
  6. 6. China Outbound Tourism Research InstituteThank youfor yourattention! Powered by
  7. 7. China Outbound Tourism Research InstituteContact information  Powered by