Extract of a more global presentation of 5 hours about « Antitrust & Luxury Law » for NEOMA’s students which
are specializing in Luxury Management.
Competition law is very involved in each stage of the creation of a luxury undertaking or even in a day-to-day
management of an undertaking evolving in the luxury sector from the creation to final distribution of the luxury
products. This is what was supposed to be showed here taking the classical evolution of the life of a brand.
The " (...) " in slides means that some slides which normally follows had been removed (sometimes for technical reasons
because there is movements during the presentation and sometimes to respect the exclusivity promised to NEOMA).
For that reason some can consider that the presentation is not coherent... I fully agree with it. But this is the limit of the
exercise of giving slides without presenting them orally. I take my part of sharing part of the presentation nevertheless !
During these 5 hours we talked about the interaction of Antitrust with :
Acquisition of minority stake,
Exclusive supplying contracts,
Exclusive distribution, etc.
Abuse of a dominant position,
Horizontal and vertical agreements between competitors,
Technical use of competition law to slow down parallel imports, etc.
Developments on demand.www.consultan+trust.eu
Luxury Trade associations,
Comité Colbert, Luxury Hotel of the World, etc.
Share of Voice,
Category Managers, Joint Business Plan,
Brand launching (RPM) and Promotion plans,
Discounts & Rebates,
Panels (IRI-Nielsen, European Forecast), etc.