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Many Clouds, Many Choices
Rex Wang
VP Product Marketing
Oracle

1

Copyright © 2013, Oracle and/or its affiliates. All rig...
The following is intended to outline our general product
direction. It is intended for information purposes only, and
may ...
Choice of Service Types: IaaS, PaaS, SaaS
Business End User

Customizations

Customizations

Application

Application

Pla...
Choice of Deployment Models:
Private, Public, Hybrid
Exclusive

Private Cloud
• CapEx & OpEx
• Control & visibility
• Not ...
5

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
Cloud Adoption Is Rising
40%

37%

Percent of Customers

35%
30%
25%

29%

26%

20%

15%

Private Cloud
Public Cloud

14%
...
PaaS Outpacing IaaS
0%

10% 20% 30% 40% 50% 60%

Application Server as a Service
Platform as a Service
(PaaS)

Private

Da...
Case
Study

Private PaaS Examples
•

Solution:
– JAP – Java Application Platform
– DHP – Database Hosting Platform
– CHP –...
Roadmap to Cloud

Traditional Silos

•
•
•
•

Physical
Dedicated
Static
Heterogeneous

Consolidated

• Virtual
• Shared pl...
Consolidation at PaaS and IaaS Layers
Consolidate onto standard, shared
and elastically scalable PaaS

App

App

App

App
...
Exadata, Exalogic, SPARC SuperCluster
Extreme Performance, Engineered Systems
• Unmatched performance, simplified deployme...
Case
Study

Turkcell: DW and DB Consolidation
Faster
Reports

Storage
Savings

Reduced
Admin

10X

540 TB

20%

27 min to ...
Oracle Enterprise Manager 12c
Full Cloud Lifecycle Management for Full Cloud Stack
4. Meter, Charge, Optimize
• Metering r...
Oracle Cloud

Platform Services

Application Services

Social Services

Common Infrastructure Services

14

Copyright © 20...
Oracle Cloud: Complete Suite of Integrated Services
Application
Services

Human Capital
Management

Social
Services

Platf...
Oracle Cloud
• Broadest platform and application offering
• Built on industry standards – SQL, Java, HTML5, Web

• Transpa...
Oracle Cloud Computing Strategy
Complete Solutions, Complete Choice
Private Cloud

Public Cloud

SaaS

SaaS

PaaS

PaaS

I...
Join the Conversation
www.facebook.com/OracleCloudComputing
@OracleCloudZone

#OracleCloud

https://blogs.oracle.com/cloud...
19

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
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Many Clouds, Many Choices (Oracle)

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COMPUTEX TAIPEI 2013 - Cloud Industry Forum
Topic: Many Clouds, Many Choices
Speaker: Rex Wang
Vice President, Product Marketing, Oracle Corporation

Published in: Technology, Business
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Many Clouds, Many Choices (Oracle)

  1. 1. Many Clouds, Many Choices Rex Wang VP Product Marketing Oracle 1 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Social. Mobile. Complete.
  2. 2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 2 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  3. 3. Choice of Service Types: IaaS, PaaS, SaaS Business End User Customizations Customizations Application Application Platform SaaS Cloud Service Provider PaaS Cloud IaaS Cloud Key Driver 3 Consolidation App Development New Capability Cost Savings Focus Speed Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Service Provider Developer Customizations Consumer IT Professional Consumer Different Users
  4. 4. Choice of Deployment Models: Private, Public, Hybrid Exclusive Private Cloud • CapEx & OpEx • Control & visibility • Not shared 4 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Shared by multiple organizations Hybrid Cloud • Cloudbursting – overdraft for peak loads • Dev/Test & production • B2B integration Public Cloud • OpEx • Outsourced services • Shared by multiple orgs
  5. 5. 5 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  6. 6. Cloud Adoption Is Rising 40% 37% Percent of Customers 35% 30% 25% 29% 26% 20% 15% Private Cloud Public Cloud 14% 10% 5% 0% 2010 Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012 6 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2012
  7. 7. PaaS Outpacing IaaS 0% 10% 20% 30% 40% 50% 60% Application Server as a Service Platform as a Service (PaaS) Private Database as a Service Identity as a Service Storage as a Service Infrastructure as a Service (IaaS) Compute as a Service Dev/Test as a Service Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012 7 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2010 2012 Public 2010 2012
  8. 8. Case Study Private PaaS Examples • Solution: – JAP – Java Application Platform – DHP – Database Hosting Platform – CHP – Compute Hosting Platform – Centralized deployment of 200+ apps – Oracle: • WebLogic Server 10.3 • Oracle Database 11g • Solaris • Sun M-Series/T-Series • Solution: – “Oracle as a Service” PaaS – Consolidate 300 small to medium database environments onto 3 grids – Advanced chargeback model for cost recovery – Oracle: • Oracle Database 11g • Exadata • Solution – Oracle Database as a Service (PaaS) with eGRID – Consolidation of >60 applications until now on a standardised platform – Standardised environment, process and pricing – Attractive price model with very low time to market • Benefits: – 35% reduction in operating costs – 30% reduction in project costs – 44% power consumption avoided in 4 years, while doubling capacity – No downtime incidents in 3 years • Benefits: – 50% operating cost improvement – P&L breakeven in Year 1 – Server utilization: 15%  80% – Elasticity – CPU can be taken from resource pool as needed • Benefits – Very fast deployment – Very good performance (> increase in all areas) – Cost reduction of > 50% – GREEN IT: 57% fewer power used 8 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  9. 9. Roadmap to Cloud Traditional Silos • • • • Physical Dedicated Static Heterogeneous Consolidated • Virtual • Shared platform & shared infrastructure • Dynamic • Standardized platform & infrastructure Private Cloud • Self-service • Auto-scaling • Metering & chargeback • Capacity planning Public Cloud • Specialized • Shared • Standardized Hybrid Cloud • Federation across public & private clouds • Interoperability • Cloudbursting Start with consolidation • Extend to private cloud • Use public cloud where appropriate 9 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  10. 10. Consolidation at PaaS and IaaS Layers Consolidate onto standard, shared and elastically scalable PaaS App App App App App • Standardized PaaS for all applications reduces heterogeneity, cost and complexity • Accelerated new application development • Cost savings from less hardware, power and data center space PaaS App vs. App Consolidate onto shared IaaS without standardization 10 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. App IaaS App • Software stack heterogeneity, cost and complexity persists • No administration (O&M) cost savings • Cost savings from less hardware, power and data center space
  11. 11. Exadata, Exalogic, SPARC SuperCluster Extreme Performance, Engineered Systems • Unmatched performance, simplified deployment, lower total cost • Building blocks for consolidation and cloud computing
  12. 12. Case Study Turkcell: DW and DB Consolidation Faster Reports Storage Savings Reduced Admin 10X 540 TB 20% 27 min to 3 min (avg for 50k rpts) 600 TB to 60 TB Benefits “In a word, Oracle Exadata is fantastic. Almost no report takes more than 10 minutes to run, versus hours before. It sounds unreal, but it’s real.” - Power User, Finance Department, Turkcell Business Objectives • Speed up BI • Lean, green data center • Prepare for big data growth Pre-Exadata Data Warehouse Hitachi USP-V 5 Racks EMC DMX-4 5 Racks Exadata V2 Data Warehouse 2010 Data Center Cost Savings 80% Less Power 30 m2 Less Space 2 Exadata X2-2 DB Consolidation 2011 Original V2 Standby/Dev/Test Data Guard Solution • 2010: Replace 11 racks with 1 full-rack Exadata V2 for DW • 2011: Add 2 full-rack Exadata X2-2s for DB consolidation 12 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. • 250 TB Raw Data • 25 TB Compressed • 4 Oracle Databases • 600 TB Raw / 60 TB Compressed • 16-node RAC Cluster
  13. 13. Oracle Enterprise Manager 12c Full Cloud Lifecycle Management for Full Cloud Stack 4. Meter, Charge, Optimize • Metering resource utilization • Chargeback/Showback • Optimize performance, capacity, QoS 3. Manage & Monitor the Cloud • Auto-scaling • Full stack management • End-user, businesslevel, app monitoring 13 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1. Plan & Setup the Cloud • • • • Capacity & consolidation planning Asset discovery Bare-metal provisioning Policy setup 2. Build, Test & Deploy Apps on the Cloud • Packaging apps as assemblies • Testing applications • Self-service provisioning
  14. 14. Oracle Cloud Platform Services Application Services Social Services Common Infrastructure Services 14 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  15. 15. Oracle Cloud: Complete Suite of Integrated Services Application Services Human Capital Management Social Services Platform Services Database Infrastructure Services 15 Talent Management Social Marketing Social Engagement & Monitoring Java Developer Storage Messaging Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Customer Service & Support Sales & Marketing Mobile Compute Enterprise Resource Planning Social Network Collaboration Cache Planning & Budgeting Social Sites Analytics Secure Identity Financial Reporting Data & Insight Application Store Notifications
  16. 16. Oracle Cloud • Broadest platform and application offering • Built on industry standards – SQL, Java, HTML5, Web • Transparently run in the cloud – zero application code changes • Self-service control for users • Complete data isolation and flexible upgrades • Service-Oriented Architecture – on-premise integration • Built-in Business Intelligence, social & mobile 16 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  17. 17. Oracle Cloud Computing Strategy Complete Solutions, Complete Choice Private Cloud Public Cloud SaaS SaaS PaaS PaaS IaaS 17 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Hybrid Cloud • Management • Security • Integration IaaS
  18. 18. Join the Conversation www.facebook.com/OracleCloudComputing @OracleCloudZone #OracleCloud https://blogs.oracle.com/cloud Learn more: Try now: 18 oracle.com/cloud cloud.oracle.com Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
  19. 19. 19 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

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