2014 Big_Data_Forum_Cisco

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Topic: Transforming the Data Center to Drive Business Outcomes
Speaker: David Yen, Senior Vice President and General Manager, SAVTG, Cisco

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2014 Big_Data_Forum_Cisco

  1. 1. Transforming the Data Center to Drive Business Outcomes David Yen SVP&GM, Data Center Group
  2. 2. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public The Data Center Is the Information Broker for All Applications TYPE Traditional, Big Data, Distributed, Mobile CONSUMPTION Cloud: Public, Private, Hybrid DELIVERY Any where, Any time, Any device PUBLICPRIVATE HYBRID
  3. 3. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public New Applications, New Demands on Data Center Infrastructure APPLICATION ATTRIBUTES INFRASTRUCTURE DEMANDS Dynamic Instantiation/Removal Infrastructure Independent Increasingly Non-virtualized Scale-out/Multinode Multi-cloud Models Application Awareness Dynamic Shared Resource Pool Physical + Virtual + Cloud 1/10/40/100G Scale Secure Multi-tenancy Cloud and Big Data are Driving a Paradigm Shift
  4. 4. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public UNIFIED COMPUTING MANAGEMENT AND AUTOMATION Modular Stateless Computing and Application Acceleration Policy-based Resource Management Cisco Unified Data Center Delivering an Application Centric Infrastructure INTERCLOUD Open and Secure Workload Migration Among Clouds NETWORKING Policy-based, Scalable, Secure Network Fabric
  5. 5. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Applications Drive the Shape of Infrastructure Traditional Infrastructure Silos Legacy Apps Collaboration Apps Web Apps Business Critical Apps Desktop Virtualization Dev./Test Sandboxes Eliminating the Silos with Standardized, Scalable Infrastructure Workload Driven Infrastructure Silos • UniqueApplication Requirements • Operational Factors VIRTUALPHYSICAL CLOUD SINGLE PLATFORM Infrastructure Solutions
  6. 6. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Industry-standard APIs • Reduced time to deploy new apps • Reallocate resources quickly and efficiently • Reduced Infrastructure • Cohesive resource pools Unified Fabric & UCS Mgmt. SW Compute with NO Compromise • Blade and Rack servers in a Single UCS Managed Domain • Physical and virtual workloads Virtualized I/O • Improved Scalability and Flexibility • Increased Performance Unified Computing Product Innovation Innovation to Improve Applications XML-based API Standard API’s
  7. 7. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Simplifying the Infrastructure Operations & Management Integrated, Policy-Based Infrastructure Management Subject matter expert define policies 1 Policies used to create service profile templates 2 Service profile templates create service profiles 3 Associating service profiles with hardware configures servers automatically 4 Server SME Storage SME Network SME Uplink port configuration, VLAN, VSAN, QoS, and Either Channels Server port configuration including LAN and SAN settings Network interface card (NIC) configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints; and firmware revisions Unique user ID (UUID), firmware revisions, and RAID controller settings Service profile assigned to server, chassis slot, or pool Uplink port configuration, VLAN, VSAN, QoS, and EtherChannels Server port configuration including LAN and SAN settings Network interface card (NIC) configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints; and firmware revisions Unique user ID (UUID), firmware revisions, and RAID controller settings Service profile assigned to server, chassis slot, or pool Uplink port configuration, VLAN, VSAN, QoS, and EtherChannels Server port configuration including LAN and SAN settings Network interface card (NIC) configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints; and firmware revisions Unique user ID (UUID), firmware revisions, and RAID controller settings Service profile assigned to server, chassis slot, or pool Uplink port configuration, VLAN, VSAN, QoS, and EtherChannels Server port configuration including LAN and SAN settings Network interface card (NIC) configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints; and firmware revisions Unique user ID (UUID), firmware revisions, and RAID controller settings Service profile assigned to server, chassis slot, or pool Uplink port configuration, VLAN, VSAN, QoS, and EtherChannels Server port configuration including LAN and SAN settings Network interface card (NIC) configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints; and firmware revisions Unique user ID (UUID), firmware revisions, and RAID controller settings Service profile assigned to server, chassis slot, or pool
  8. 8. © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Public APIC APPLICATIONCENTRICINFRASTRUCTURE L/B APP DBF/W L/B WEB HYPERVISORHYPERVISOR HYPERVISOR CONNECTIVITY POLICY SECURITY POLICIES QOS STORAGE AND COMPUTE APPLICATION L4..7 SERVICES SLA QoS Security Load Balancing APP PROFILE
  9. 9. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public UCS Architecture for Applications Single Unified Architecture for Different Workload Types One Single Solution to Run Multiple Apps on Cisco Unified Infrastructure
  10. 10. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public Evolution of the Storage Hierarchy New Application Requirements Are Driving New Disruptive Infrastructure Deployment Models Tomorrow Hot Data Warm Data Cold Data Networked Storage Array Cold Data Hot Data I/O Intensive Tier Capacity Tier Warm Data HDD HDD HDD HDD Flash Flash OnPremiseOffPremise Today
  11. 11. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public UCS FOUNDING PRINCIPLES UCS INVICTA SERIES SOLID-STATE SYSTEMS Address new data velocity and scale requirements Integrate application acceleration into the computing domain Application Centricity Operational Simplicity Platform for IT Innovation FLASH MEMORY NETWORK /STORAGE ACCESS SERVERS UCS NEXT GENERATION UNIFIED COMPUTING Integration of Solid-State Memory Systems into the UCS Fabric UCS Innovation Continues
  12. 12. Cisco Confidential 12© 2013-2014 Cisco and/or its affiliates. All rights reserved.  Industry leading architecture • Cisco UCS “Common Platform Architecture” for Big Data • 100% Cisco HW (including storage) • Built up on UCS fundamentals – unified fabric, unified management, advanced monitoring • Pre-Tested and Pre-Validated for predictable performance  Areas of focus: Massive scale-out solutions including Hadoop, NoSQL and MPP databases  Broad ecosystem partnership and joint GTM  Several wins and strong pipeline Cisco UCS Big Data Solutions
  13. 13. Cisco Confidential 13© 2013-2014 Cisco and/or its affiliates. All rights reserved. ISV Partners  80% of opportunities in 2014-2016 will be Hadoop related NoSQL Database No SQL MPP Databases Hadoop • Cisco Big Data Design Zone • Cisco UCS Big Data Engineering and POC Lab Major investment in Cloudera
  14. 14. Cisco Confidential 14© 2013-2014 Cisco and/or its affiliates. All rights reserved. • No additional switching for up to 10 Racks (up to 160 Servers) per UCS Domain • UCS Central Manages multiple instances of UCS Manager up to 10,000 Nodes • Thousands of servers and 100s of petabytes of storage by interconnecting domains 1 2 3 4 5 6 7 N8 9 Cisco UCS Advantage Simple Scalability
  15. 15. Cisco Confidential 15© 2013-2014 Cisco and/or its affiliates. All rights reserved. Data Center Applications Big Data Applications Unified Fabric Unified Management Integrated Data Management Data Integration Using Connectors Data Feeds Cisco Big Data Common Platform Architecture Using C-Series Rack-Mount Servers Cisco UCS B-Series Blade Servers SAN Array Hadoop NoSQL MPP DB RN Cisco UCS Advantage Common Platform for Enterprise and Big Data Applications FlexPod, Vblock
  16. 16. © 2014 Cisco and/or its affiliates. All rights reserved.Presentation_ID Cisco Public UCS Integration with ACI Policy Based Infrastructure UCS Management SW UCS and Invicta Nexus Storage Compute Network App Acceleration Storage Access L4-7 Services • UCS Next Gen 6300 Fabric Interconnect • Nexus 9k technology, ACI Ready • UCS Transition to 40G • Shared Management Policy • Investment protection – use existing servers • Bare metal and virtualized workloads on programmable, integrated infrastructure • Consistent Policy • APIC complements UCS Manager • Converged Physically • Segmented Virtually • Real-time End-To-End visibility of the application Requirements for the Application Policy Based Control Shared and Virtualized Infrastructure Application Profile
  17. 17. UCS and Invicta Integrated Infrastructures with Storage Partners UCS Director Deploying an Application Centric Infrastructure SMEs develop the application profile for the infrastructure 2 UCS Director automates the deployment of policies for that application 3 UCS Manager and APIC deploy the profiles within the infrastructure 4 NETWORK CORES, MEMORY, BIOS, OPERATING SYSTEM, APP ACCELERATION CONNECTIVITY POLICY QOS BANDWIDTH RESERVATION AVAILABILITY SECURITY POLICIES APPLICATION L4-L7 SERVICES Uplink port configuration, VLAN, VSAN, QoS, and EtherChannels Server port configuration including LAN and SAN settings Network interface card (NIC) configuration: MAC address, VLAN, and QoS settings; host bus adapter HBA configuration: worldwide names (WWNs), VSANs, and bandwidth constraints; and firmware revisions Unique user ID (UUID), firmware revisions, and RAID controller settings Service profile assigned to server, chassis slot, or pool Application Profile UCS Manager Application team defines relationships and requirements of Storage SME Server SME Network SME 1 Application Dev-Ops

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