2014 Big_Data_Forum_HGST


Published on

Topic: How the Internet of Things Has Changed the Way You Should Look at Storage
Speaker: Brendan Collins, Vice President, Product Marketing, HGST, a Western Digital Company

Published in: Technology, Business

2014 Big_Data_Forum_HGST

  1. 1. © 2014 HGST, INC. Brendan Collins Vice President, Product Marketing How the Internet of Things Has Changed the Way You Should Look at Storage
  2. 2. © 2014 HGST, INC. 2 Forward Looking Statement This presentation contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the development and adoption of a new storage architecture and the potential introduction of products based on this architecture. Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved, if at all. Forward-looking statements are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. Additional key risks and uncertainties include the impact of continued uncertainty and volatility in global economic conditions; actions by competitors, business conditions and growth in the various hard drive segments. More information about the other risks and uncertainties that could affect our business are listed in our filings with the Securities and Exchange Commission (the “SEC”) and available on the SEC’s website at www.sec.gov, including our Quarterly Report on Form 10-Q filed with the SEC on May 5, 2014, to which your attention is directed. We do not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments or otherwise, except as otherwise required by law. This presentation contains financial measures defined as non-GAAP by the SEC. We believe that certain non- GAAP financial measures, when presented in conjunction with comparable GAAP (Generally Accepted Accounting Principles) measures, are useful because that information is an appropriate measure for evaluating our operating performance. Non-GAAP information is used to evaluate business performance and management's effectiveness. These measures should be considered in addition to, not as a substitute for, or superior to, measures of financial performance prepared in accordance with GAAP. Non- GAAP financial measures may not be calculated in the same manner by all companies and therefore may not be comparable.
  3. 3. © 2014 HGST, INC. 3 Market Dynamics SMR & HelioSeal™ Enable Capacity Storage is Strategic Entering The Zettabyte Era Increasing Data Center Efficiencies Flash & SSD Growth Software Defined Storage IoT & Big Data Analytics ~25B Connected Devices in 2015 Evolving Storage Workloads
  4. 4. © 2014 HGST, INC. 4 Source: HGST analysis based on information obtained on public websites 15TB of Email sent every minute 1.8PB photos uploaded to top social sites every day ~6TB YouTube video uploaded every minute Cloud 100GB collected by a Boeing 787 every hour of flight time 1TB generated by an oil well every day 1.5TB captured by London subway surveillance every minute “IoT”
  5. 5. © 2014 HGST, INC. 5 Exabyte Forecast 0 500 1,000 1,500 2,000 2,500 3,000 2012 2013 2014 2015 2016 2017 2018 2019 2020 ExabyteShipments By Market Segment Mobile Phones Tablet Cloud - SSD Cloud Personal / CE Client - SSD/NAND Client PC HDDs remain an important element of the storage ecosystem 0 500 1,000 1,500 2,000 2,500 3,000 2012 2013 2014 2015 2016 2017 2018 2019 2020 ExabyteShipments By Storage Type Tape Optical DRAM NAND SSD HDD 26% CAGR for PB Growth on HDD 2014-2020 24% CAGR for PB Growth 2014-2020 Source: HGST analysis
  6. 6. © 2014 HGST, INC. 6 HDD Worldwide Unit & PB Forecast Source: IDC Worldwide Hard Disk Drive 2014 – 2018 Forecast Update Apr. 2014
  7. 7. © 2014 HGST, INC. 7 Enterprise Worldwide Unit Forecast (HDD & SSD) Source: IDC Worldwide Hard Disk Drive 2014 – 2018 Forecast Update Apr. 2014, IDC Worldwide Solid State Storage 2014 – 2018 Interface Forecast May 2014
  8. 8. © 2014 HGST, INC. 8 Drivers of Storage Growth Internet of Things (sensor data) Big Data Analytics Cold Storage Web Social Media Business Apps Media Documents Archives
  9. 9. © 2014 HGST, INC. 9 Internet of Things The next generation of the internet where connected objects can interact with each other and their environment, creating a new wave of data that will impact every aspect of our lives
  10. 10. © 2014 HGST, INC. 10 New and Evolving Sources of Data Machine to Machine Person to Machine Person to Person “P2P” “P2M” & “M2P” “M2M”
  11. 11. © 2014 HGST, INC. 11 Fitness Device Biometircs Health Monitor Wearable Smartphone Tablet eReader Laptop Camera Child Location The IoT is Part of You Today…
  12. 12. © 2014 HGST, INC. 12 Smart Meters Security System Smoke/Fire Detector Wireless Cameras Lighting Control Thermostat Locks Household Appliances Bathroom Scale Exercise Equipment Connected TV Gaming Desktop Computers …It’s in Your Home…
  13. 13. © 2014 HGST, INC. 13 Traffic Cameras Road Sensors Parking Sensors Auto Sensors Transportation Engine Sensors Security Cameras Security Systems Fire/Smoke Detector Digital Signage Vending Machines Surveillance Smart Grid …It’s All Around You
  14. 14. © 2014 HGST, INC. 14 500M Devices 12.5B Devices 25B Devices 50B Devices 0.1 1 10 100 2003 2010 2015 2020 Source: Cisco, HGST analysis More Connected Devices than WW Population Today… 6.3B 6.8B 7.2B 7.6B ConnectedDevices(B)WWPopulation
  15. 15. © 2014 HGST, INC. 15 Source: HGST analysis …Can Drive a New Wave of Data Growth Internet of Things Social Networking Business Cloud Enterprise The Internet of Things an increasingly larger part of data stored 2012 2013 2014 2015 2016 2017 2018 2019 2020 HDDStorage(PB) ~75% IoT PB CAGR 2014-2020
  16. 16. © 2014 HGST, INC. 16 Transforming multiple data sources into information and insights Characterized by data sets that are larger and more complex than typical tools can manipulate Big Data
  17. 17. © 2014 HGST, INC. 17 The Need for Hot and Cold Storage Getting the most value from the “3-V’s” of Big Data requires both fast storage and increasingly more cost-effective storage Increasing sources & types of data
  18. 18. © 2014 HGST, INC. 18 Metadata Extraction  Extract information  Index & Catalog Linkages & Analysis  Trends and Links  Predictive Analysis Contextual Analysis  External Data Sources  Prescriptive Analysis Big Data Analytics: Data & Storage Multiplier Raw Data Streams  Multiple sources  “3-V’s” 100x - 1000x Raw Data 10x-100x Raw Data 2x-10x Raw Data Raw Data Source: HGST Analysis, Yttibrium Consulting, IBM Investor Briefing 2013
  19. 19. © 2014 HGST, INC. 19 1% Reduction in Capital Expenditures Oil & Gas Healthcare Exploration & Development $90B Type of Savings Big Data Reveals Industry Segment Estimated Value Over 15 Years (US $B) Aviation Power Rail Commercial Gas-Fired Generation System-Wide Freight 1% Fuel Savings 1% Fuel Savings 1% Reduction in System Inefficiency 1% Reduction in System Inefficiency $30B $66B $63B $27B WHY BIG DATA MATTERS Potential Economic Impacts from Data Transformation Source: GE Report “Industrial Internet” 2012 Even small efficiency improvements enabled through Big Data analytics can result in significant long-term value
  20. 20. © 2014 HGST, INC. 20 Solutions to unlock the value of data by making it more easily accessible with high capacity, cost-effective HDD storage Cold Storage
  21. 21. © 2014 HGST, INC. 21 More Data Being Created than Stored 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 2008 2009 2010 2011 2012 2013 2014 2015 Today’s storage solutions cannot optimally store all of the data created Exabytes Data Created Data Stored* 5X More data created than stored “ Data Stored” on all types of storage devices including HDD, SDD, flash, optical and tape
  22. 22. © 2014 HGST, INC. 22 The Cold Storage Opportunity Primary Storage “Capacity HDDs allow me to get to my data, but I can’t afford enough of it” Deep Archive “Tape allows me to store more data, but I can’t always get to it easily or quickly” Accessibility High Cap, Low Cost Cold Storage  Affordable  Accessible  Dense andAccessibility High Cap, Low Cost
  23. 23. © 2014 HGST, INC. 23 DataAccess Age of Data Large data sets, access patterns change over time DataAccess Age of Data Analytics, compliance and audit DataAccess Age of Data Write-once, Read occasional data Warmer Storage “Active Archiving” Lower Latency Colder Storage “Storing More” Higher Latency The Many Temperatures of Cold Storage
  24. 24. © 2014 HGST, INC. 24 Solutions for the New Market Reality SMR HelioSeal™ Technology Flash Acceleration Software Virtualization SMR & Beyond
  25. 25. © 2014 HGST, INC. 25 Transforming the Data Center Ultrastar® He6 World’s First 6TB 3.5-inch Helium Drive Reducing Cloud Data Center TCO with 6TB 50% Capacity Boost 23% Lower Power Fits 3.5” SMR/ HAMR Compatible
  26. 26. © 2014 HGST, INC. 26 Disk Rotation Helium Reduced Flutter Thinner Platters Less Motor Drag  4◦C cooler operation  49% reduction in watts/TB Helium – 7 Disk HelioSeal™ HDDs: One Year Later  Market acceptance: Deployed in multiple datacenters  First-generation shipping in volume  Immersion cooling demonstrations  TCO benefits proven
  27. 27. © 2014 HGST, INC. 27 ~40,000 cars of coal ~5 million soccer fields of forests ~1.5 million homes in Japan HelioSeal™ HDDs Solve More Than Storage Problems… If data centers used helium HDDs instead of air HDDs: worth of carbon storagesaved per year powered per year Conservative estimates. Not including server, networking and PUE savings.
  28. 28. © 2014 HGST, INC. 28 Why Shingled Magnetic Recording (SMR)? 2014 2015 2016 2017 2018 2019 2020 HDDCapacity(TB) Capacity Growth (3.5" Capacity Enterprise) Areal Density Accelerator  Much higher track density  Overall AD growth 25%/Y vs. 15%/Y  65% greater maximum capacity by 2020 With SMR Without SMR
  29. 29. © 2014 HGST, INC. 29 Enabling Future Innovation SMR HAMR BPM TDMR / MAMR Foundational Technology  Multi-Generational building block  Reduces risk for future recording technologies
  30. 30. © 2014 HGST, INC. 30 SMR: More Than a Cold Storage Enabler Capacity Enterprise Cold Storage Mobile SMR will enable higher capacities across all market segments SMR
  31. 31. © 2014 HGST, INC. 31 SMR Ecosystem Leadership Leadership is More Than Time to Market T10 ZBC & T13 ZAC Standards Leadership + Contributions HGST investing beyond products for successful technology transitions SMR HDDs Linux Open Source Enablement Contributions
  32. 32. © 2014 HGST, INC. 32 All data is getting warmer: As data becomes more readily accessible, it’s value increases All data is getting colder: More efficient storage allows data to be kept longer, increasing its value Petabyte Paradox AND
  33. 33. © 2014 HGST, INC. 33 HDD The New HDD Reality MEMORY TAPE EVOLVING STORAGE SPECTRUM Cold SSD MEMORY TAPE HDD HGST is bridging storage needs from hot to cold
  34. 34. © 2014 HGST, INC. 34 Summary Data center workloads continue to evolve, placing new demands on the storage industry As IoT and Big Data develop, they will drive new innovation and growth for HDDs and SSDs SMR and HelioSeal™ are foundational building blocks for future HDDs HGST is positioned to be a leader in data center storage
  35. 35. © 2014 HGST, INC. 35 Capacity & Trademark Statements One gigabyte (GB) is equal to one billion bytes, one terabyte (TB) equals 1,000GB (one trillion bytes), and one petabyte (PB) equals 1,000TB (one quadrillion bytes) when referring to hard drive or solid state drive capacity. Accessible capacity will vary from the stated capacity due to formatting and partitioning of the drive, the computer’s operating system, and other factors. HelioSeal is a trademark of HGST, Inc. and its affiliates in the United States and/or other countries HGST trademarks are intended and authorized for use only in countries and jurisdictions in which HGST has obtained the rights to use, market and advertise the brand. Contact HGST for additional information. HGST shall not be liable to third parties for unauthorized use of this document or unauthorized use of its trademarks. All other company names, products or trademarks used in this presentation are the marks of their respective owners, and not HGST.
  36. 36. Q&A