COM480 Corporate media presentation

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COM480 Corporate media presentation

  1. 1. COM 480 Corinna Rombi, Federica D’Agostini, Niki LeGree, Jacqui Specogna and Nadya Vanyukova.
  2. 2. MERGER: BETWEEN NBC AND VIVENDI UNIVERSAL ENTERTAINMENT (2004) FOUNDED: 2011 CEO: STEVE BURKE HEADQUARTERs: GE BUILDING, NEW YORK CITY REVENUE: US$ 23.812 BILLION (2012) UNITS: • NBC BROADCASTING; • NBC ENTERTAINMENT; • UNIVERSAL PICTURES; • NBC UNIVERSAL CABLE; • NBC SPORTS GROUP; • NBC UNIVERSAL NEWS GROUP.
  3. 3.  1926: Derives from NBC, founded by Radio Corporation of America;  2004: Joint-venture between General Electric and Vivendi – foundation of NBC Universal;  2009: General Electric buys the minority stake of NBC Universal from Vivendi;  2011: Comcast buys a stake of 51% in NBC Universal from General Electric;  2013: Comcast buys all of NBC Universal;  2014: Comcast merges with Time Warner.
  4. 4. “Strive to deliver the best in media and technology to homes and businesses worldwide.” “Shape the frontiers of information, entertainment, and communications.” “Create media that matters.”
  5. 5.  “At Comcast and NBC Universal, we believe in the power and possibilities of media and technology. It’s more than what we do, it’s who we are. We’re a company of nearly 130,000 employees committed to leveraging our global assets in ways that go beyond creating value for our customers and shareholders to connecting and strengthening communities. As a company uniquely positioned to inform, empower, and inspire, we embrace the opportunity to create conversation and mobilize action to address some of the nation’s most critical issues. At Comcast and NBC Universal, it’s not just about moving our business forward, it’s about moving people forward.”  Brian L. Roberts, CEO NBC Universal
  6. 6. “By embracing different backgrounds and perspectives, we deepen our knowledge and spur our creativity”. NBC Universal’s goal is:  To create the most successful model of diversity and inclusion in our industry, creating a work environment that rewards creativity and multiculturalism;  To provide diverse contents in the final media product, projecting the focus towards different cultures, ethnicities, genders and sexual orientations;  To foster the partnership with strong organizations in order to promote pluralism and positively impact the community.
  7. 7.  Employees;  Shareholders;  Business Partners. Standards of Business Conduct  “We believe that a business has ethical as well as economic responsibilities and will prosper most in a trustworthy environment. We are committed to acting with the highest ethical standards and to protecting our reputation for integrity. Our Code of Conduct provides standards of business conduct for all of our employees, officers and directors to live up in order to achieve our commitment to our shareholders and to our public.”
  8. 8.  Concentration of media ownership is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media;  The Comcast-NBC consolidation expands Comcast both vertically and horizontally within the media market;  Vertical integration includes the combination of video producer (NBC) and video distributor (Comcast);  Horizontal integration includes adding NBC’s programming.
  9. 9.  “10 TV and movie production studios (including Universal Pictures), 20 cable channels, 11 regional broadcast TV stations, 15 Telemundo stations, 9 regional sports cable networks, 1 regional news cable station (New England Cable News), a whole bunch of websites, 2 pro sports teams in Philadelphia and 2 arenas, a food service vendor, a ticket agency, and 4 theme parks. And some other stuff.” -Mark Leccese Public Watchdog
  10. 10. MEDIA WATCHDOG CRITICISM • On Feb. 2014 Comcast bought Time Warner; • This deal would give Comcast control of a third of the U.S. Pay-TV market and half of the triple-play market for video, voice and internet service; • Comcast already owns NBC, Universal Studios and many cable networks and popular websites; • Comcast is the country’s #1 cable and Internet company and Time Warner Cable is #2; • This deal isn’t just about dollars. It’s also about democracy. The merger would give Comcast an even better shot of ensuring that future communications policies favor its bottom line.
  11. 11.  Ownership may undermine democracy;  Emphasize standardization: De-emphasize localism;  Focus on promotion and multi-media revenue streams;  Vulnerability to big advertising;  Lack of ethics in media ownership.
  12. 12. FOUNDED: 1979, Australia PREDECESSOR: NEWS CORPORATION FOUNDER: RUPERT MURDOCH HEADQUARTERS: AVENUE OF THE AMERICAS, NEW YORK CITY REVENUE: US$ 33.706 BILLION (2012) UNITS: • TELEVISION; • INTERNET; • MAGAZINES AND INSERTS; • NEWSPAPERS AND INFORMATION SERVICES; • PUBLISHING HOUSES.
  13. 13.  1979: Rupert Murdoch creates News Corporation as a holding company for News Limited;  1984: News Corporation acquires 20th Century Fox;  1986: News Corporation enters the British market;  1990: Sky Television merges with British Sky Broadcasting, becoming BSkyB;  1996: Launch of Fox News Channel;  2006: Phone-Hacking Scandal causes major scandal worldwide;  2007: Acquisition of Dow Jones & Company and The Wall Street Journal;  June 2013: News Corporation splits into 21th Century Fox and News Corp.
  14. 14. “Creating and distributing top quality news, sports and entertainment around the world.” “Fair and Balanced.”
  15. 15. Internal, closed corporation that grants security rights for employees and stakeholders; “We are a network of leading companies in the worlds of diversified media, news, education, and information services.” -Rupert Murdoch
  16. 16. News Corp’s diversity and inclusion efforts focus on:  Leading and managing inclusively – embracing different cultures, ethnicities, genders and sexual orientations;  Creating a work environment that fosters growth and advancement;”  Engaging with our audiences in a way that reflects and respects their unique perspectives and experiences.
  17. 17.  Shareholders  Employees Standards of Business Conduct  “Trust is built on commitment. The Company is committed to our employees and our stockholders. We also recognize our commitments to free markets and to the global community, especially the public that consumes our content. These commitments form the foundation for these Standards.”
  18. 18. “All human life is there.”
  19. 19.  First edition printed on October1, 1843 in the United Kingdom;  Founded with the words: “Our motto is the truth, our practice is fearless advocacy of the truth. ”  Acquired by Murdoch in 1969 and transformed into a tabloid concentrated on celebrity-based scoops focusing on sex scandals, drug use and criminal acts;  At it’s peak in the 1950’s, was biggest selling English language newspaper in the world with 7.4 million readers each week;  News Corporation announces closure of the newspaper on July 7, 2011.
  20. 20.  Stemmed from the case of young girl Milly Dowler (13), who went missing in England March 21, 2002;  Employees of News of the World were accused of engaging in phone- hacking, police bribery and exercising improper influence in the pursuit of publishing stories;  Investigations conducted from 2005-07 concluded NOTW’s phone- hacking activities also included celebrities, politicians and members of the British Royal Family;  Former News of the World editor Andy Coulson and Royal editor Clive Goodman were arrested in July 2011 as well as 6 other journalists;  News of the World announces public closure July 2011.
  21. 21.  From July 15th onwards, News Corp began issuing public apologies in British national newspapers.
  22. 22. What happens when media corporations get too cozy with power? • Murdoch’s media properties cover the news but they use this coverage to gain favorable access to elected officials to promote News Corp’s agenda; • News Corp uses its media power to shape corporatefriendly policies and quash those that don’t further its aims; • Free Press has asked the FCC (Federal Communications Commision) to assess the company’s actions and continues to urge Congress to investigate further; • The Justice Department in response to Free Press, launched a probe of News Corp.
  23. 23. “We Report, You Decide.” “Fair and Balanced.”
  24. 24.  Cable television news launched in 1996;  Roger Ailes is President;  Was created as an alternative to CNN;  In 2002, surpassed viewership ratings of CNN;  Has always been criticized for conservative bias.
  25. 25. • Cropping Videos and Comments; • Video and Footage Manipulations;  Iraq War;  Health Care;  Global Warming. “You’d be hard pressed to find a single positive story on me in a 24hour period.”(Obama, 2009)
  26. 26.  Viewership went down;  Roger Ailes stated that he: “Would not even watch the channel anymore and would begin institutional changes,”(2011);  Glenn Beck announces his departure;  Bill O’Reilly hosted a gay activist on his show;  Fox News had to apologize and admit that it is not “Fair and Balanced.”
  27. 27. CONSENSUS ACTUAL POSITION AUTOCRATIC PARTICIPATORY PERCEIVED POSITION PLURALISM

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