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2 nws social_media_edited

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2 nws social_media_edited

  1. 1. Weather Situational Awareness Managing through an Weather Emergency Colorado Emergency Management Conference March 2, 2011 Nezette Rydell, Meteorologist in Charge, NWS Boulder Robert Glancy, Warning Coordination Meteorologist, NWS Boulder Tom Magnuson, Warning Coordination Meteorologist, NWS Pueblo Jim Pringle, Warning Coordination Meteorologist, NWS Grand Junction June 10, 2010 near Last Chance Courtesy Mitch Farrell
  2. 2. You don’t ever have to be surprised by the weather! <ul><li>We will be discussing: </li></ul><ul><ul><li>NWSchat – talk to the NWS </li></ul></ul><ul><ul><li>Denver Emwin Project – </li></ul></ul><ul><ul><li>Social Media – what is NWS status? </li></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><li>Mesowest – checking weather observations </li></ul></ul><ul><ul><li>INWS – </li></ul></ul><ul><ul><li>Hascollect – </li></ul></ul><ul><ul><li>CocoRahs </li></ul></ul>
  3. 3. NWSchat <ul><li>NWSChat = an NWS Instant Messaging program to share critical warning decision expertise and significant weather information essential to the NWS's mission of saving lives and property. </li></ul><ul><li>Information is exchanged real-time with the media and emergency response community, who in turn play a key role in communicating the NWS's hazardous weather messages to the public. </li></ul>
  4. 12. What about the messaging part?
  5. 13. How to Join??? www.nwschat.weather.gov
  6. 16.
  7. 17. Denver Emwin Initiative Update <ul><li>NWS produces forecasts, watches, warnings, statements. </li></ul><ul><li>Satellite download of NWS data at Adams County. </li></ul><ul><li>Listserve managed by Urban Drainage where a person can sign up for delivery of NWS information to email, pagers, cell phones </li></ul><ul><li>Portal for an emergency manager to request dissemination of Non weather Emergency Message by the NWS. </li></ul>
  8. 18. An example of a long version of warning to email
  9. 19. An example of a short version of a warning to cell phone or pager <ul><li>NWS has issued a Tornado Warning for Logan, Morgan & Washington Counties until 19:30 Mon </li></ul>
  10. 20. Non Weather Emergency Messaging <ul><li>National Program: </li></ul><ul><ul><li>Hazcollect will be discussed later. </li></ul></ul><ul><li>Local BOU program through Emwin: </li></ul><ul><ul><li>Emergency manager can request dissemination through password controlled website. </li></ul></ul>
  11. 22. Questions and Discussion ???
  12. 23. MESOWEST Weather Observations http://mesowest.utah.edu/index.html
  13. 24. Weather Observations Current & Archived
  14. 25. Weather Observations Archived Select the next day – i.e. “24” if you want the 23rd
  15. 26. Weather Observations Archived The entire KPSO data set for November 23, 2010
  16. 27. Weather Observations Current & Archived http://raws.wrh.noaa.gov/roman/index_states.html
  17. 28. Weather Observations Current – by county or zone Make sure you select “All Networks” !
  18. 29. Mobile Decision Support Service (iNWS) http://inws.wrh.noaa.gov (Experimental) <ul><li>Intended to improve decision support for high impact events </li></ul><ul><li>Experimental service only for NWS core Partners, including emergency managers </li></ul><ul><li>No subscription cost to emergency manager, except for normal SMS charges by wireless provider </li></ul>
  19. 30. Emerging Mobile Alert Technologies <ul><li>iNWS </li></ul><ul><li>Serves community decision leaders. </li></ul><ul><li>  </li></ul><ul><li>Provides information relevant to user defined areas. </li></ul><ul><li>Users receive alerts based on the NWS products to which they subscribe. </li></ul><ul><li>SMS message length up to 160 characters </li></ul><ul><li>Embedded URLs link to more information (e.g., full text product, expected impacts, graphical outline of warning area, track of storm, radar image, etc.) </li></ul><ul><li>IPAWS/CMAS </li></ul><ul><li>Serves the general public. </li></ul><ul><li>  </li></ul><ul><li>Provides information relevant to the user’s current location) </li></ul><ul><li>  </li></ul><ul><li>Users only receive alerts for “imminent threats.” </li></ul><ul><li>First version of CMAS will limit message length to 90 characters. </li></ul><ul><li>  </li></ul><ul><li>First version of CMAS will not allow embedded links to supporting information. Capabilities of future versions have not yet been determined. </li></ul>
  20. 31. Experimental Mobile Decision Support Service (iNWS) http://inws.wrh.noaa.gov <ul><li>Email/SMS message with </li></ul><ul><li>Headline </li></ul><ul><li>Hyperlink to supporting information </li></ul><ul><li>Example: </li></ul><ul><li>New event. Tornado Warning from 5/10/2010 8:54 PM to 9:45 PM CDT for OK-test. More information </li></ul><ul><li>iNWS will evolve as NWS works with social scientists to improve decision support for the EM community </li></ul>
  21. 32. Experimental Mobile Decision Support Service (iNWS) http://inws.wrh.noaa.gov Click on “View More”
  22. 33. Experimental Mobile Decision Support Service (iNWS) http://inws.wrh.noaa.gov
  23. 36. HAZ Collect Speeding Emergency messages to the public
  24. 37. s Non-Weather Emergency Message (NWEM) AVA - Avalanche Watch AVW - Avalanche Warning CAE - Child Abduction Emergency (Amber Alert) CDW - Civil Danger Warning CEM - Civil Emergency Message EQW - Earthquake Warning EVI - Evacuation Immediate FRW - Fire Warning HMW - Hazardous Materials Warning LEW - Law Enforcement Warning LAE - Local Area Emergency TOE - 911 Telephone Outage NUW - Nuclear Power Plant Warning RHW - Radiological Hazard Warning SPW - Shelter in Place Warning VOW - Volcano Warning
  25. 38. NWEM Example THE FOLLOWING MESSAGE IS BEING TRANSMITTED AT THE REQUEST OF THE (YOUR COUNTY or TOWN) OFFICE OF EMERGENCY MANAGEMENT. ...SHELTER-IN-PLACE WARNING FOR (LOCATION) ... AIRBORNE TOXINS RELEASED THIS AFTERNOON IN THE VICINITY OF (LOCATION) POSE A DANGEROUS RESPIRATORY RISK . YOU ARE ADVISED TO STAY INDOORS WITH WINDOWS CLOSED AND AWAIT FURTHER INSTRUCTION FROM AUTHORITIES. IF YOU NEED HELP OR MORE INFORMATION…CALL THE (YOUR COUNTY) HEALTH DEPARTMENT HOTLINE AT 555-111-2222. TO REQUEST IMMEDIATE EMERGENCY ASSISTANCE...DIAL 911. TUNE TO LOCAL RADIO AND TV… OR CABLE TV… FOR FURTHER INFORMATION ON THIS EMERGENCY.
  26. 39. HAZ Collect Web Sites <ul><li>Federal Emergency Management Agency Disaster Management Interoperability Services </li></ul><ul><li>http://www.disasterhelp.gov/disastermanagement </li></ul><ul><li>Register at this site to establish your DMIS COG and to download DMIS Tools Software </li></ul>National Weather Service - HazCollect http://www.weather.gov/os/HazCollect Register at this site to obtain approval to use HazCollect
  27. 40. Community Collaborative Rain Hail, and Snow Network http://www.cocorahs.org
  28. 41. Educational Program – Statewide Students of all ages All schools 2012 – 75th anniversary State of CO law that created the Colorado Water Conservation Board Developed by – CSU – Nolan Doesken CoCoRaHS School Year Promotions 2011-2012 2012-2013 Colorado Celebrates Water in 2012
  29. 42. Social Media…WebEOC and the National Weather Service in Pueblo Tom Magnuson WCM Pueblo, Colo.
  30. 43. - WFO Pueblo has been monitoring and posting to it for several months. - We asked State to customize a display for us to make monitoring easier. Came up with an embedded board, with audible alert when posts are made. - Some staff have given State their personal emails for mobile device message alerts. WebEOC
  31. 44. WebEOC
  32. 45. WebEOC
  33. 46. Staying Connected with NWS Social Media and Alerting Technologies
  34. 47. NWS Services Past and Present Legacy NWS Communications Model Info  Forecaster  Products
  35. 48. The world is changing! myspace
  36. 49. Services 2020 Extending capabilities with new technologies Info Forecaster Products and Services Multimedia Web Briefing Conference Calls IC Center On-site IC Incident On-site
  37. 50. Engagement in Social Media Measured by Facebook Fans/Likes <ul><li>White House 328,000 780,000 138% </li></ul><ul><li>Marine Corps 83,000 613,000 639% </li></ul><ul><li>Army 49,000 478,000 976% </li></ul><ul><li>CDC 21,000 62,000 195% </li></ul><ul><li>State Department 16,000 52,000 225% </li></ul><ul><li>NASA 8,000 144,000 1700% </li></ul><ul><li>NWS No presence 32,000 180% (est) </li></ul>September 2009 October 2010 Growth Source: Government Computer News, September 14, 2009 and Facebook
  38. 51. Social Scientists Say: <ul><li>It is not enough to alert people. Our communication must be transactional . </li></ul><ul><li>-- National Academies Workshop on Public Response to Alerts and Warnings on Mobile Devices (April 13, 2010) </li></ul><ul><li>Merriam-Webster defines transaction as “a communicative action or activity involving two parties or things that reciprocally affect or influence each other.” </li></ul>
  39. 52. Federal Government Says: “ One person can take a photo. One person can post a message …and it changes all our understanding of a situation immediately.” -- Macon Phillips, Director of New Media for the White House Emergency Social Data Summit (August 12, 2010) “ Social media can empower the public to be part of the response, not as victims to be taken care of.“ -- Craig Fugate, FEMA Administrator Emergency Social Data Summit (August 12, 2010)
  40. 53. General Public’s Expectations <ul><li>20% would turn to social media for help if unable to reach 911 </li></ul><ul><li>75% of those would expect a response in less than an hour </li></ul><ul><li>If web users knew of someone else who needed help </li></ul><ul><ul><li>45% would ask other people in their social network to contact authorities </li></ul></ul><ul><ul><li>35% would post request for help directly on a response agency’s Facebook page </li></ul></ul><ul><ul><li>30% would send a direct Twitter message to responders </li></ul></ul><ul><li>70% say emergency responders should be monitoring social media sites in order to quickly send help </li></ul><ul><li>Nearly 50% believe a response agency is probably already responding to any urgent request they might see </li></ul>*Red Cross Press Release - Web Users Increasingly Rely on Social Media to Seek Help in a Disaster
  41. 54. NWS Service Assessments: <ul><li>“ Another important factor in how people respond to warnings is whether or not they personalize the threat . Several people specifically noted the need to seek confirmation of a warning ...This event illustrates how people may require multiple sources of information throughout their decision making process to assess their personal risk, and how a single source of information will not necessarily spur protective action.” </li></ul><ul><li>-- Super Tuesday Tornado Outbreak of February 5-6, 2008 </li></ul><ul><li>“ Continue to investigate use of social networking tools as complementary dissemination media.” </li></ul><ul><li>-- Mother’s Day Weekend Tornadoes of May 10, 2008 </li></ul>
  42. 55. NWS Social Media presence <ul><li>NWSChat </li></ul><ul><li>GoTo/Webex briefings </li></ul><ul><li>Twitter Storm Reports </li></ul><ul><li>Facebook </li></ul><ul><li>AddThis </li></ul>
  43. 56. NWS Twitter presence <ul><li>NWS offices are not allowed to have “official” Twitter accts where we “tweet” info. </li></ul><ul><li>WFO Pueblo does monitor Twitter via Tweetdeck </li></ul><ul><li>We monitor our local media, traffic management, CDOT, law enforcement, fire, EMs, CAIC, etc. </li></ul>
  44. 57. NWS Twitter usage <ul><li>Tweetdeck </li></ul>
  45. 58. NWS Twitter usage <ul><li>Tweetdeck </li></ul>
  46. 59. Situational Awareness
  47. 61. Twitter Storm Reports Tidbits <ul><li>Anyone can send #wxreport tweets </li></ul><ul><li>Anyone can retrieve, view and plot #wxreport tweets </li></ul><ul><li>Three hash tags help NWS sort through tweeted weather data </li></ul><ul><ul><li>#wxreport to report significant weather you witness </li></ul></ul><ul><ul><li>#wxob to report benign weather you witness (yes people like to tweet &quot;sunny and clear here&quot;) </li></ul></ul><ul><ul><li>#cowx to pass along weather info across Colorado </li></ul></ul>
  48. 62. NWS’ Internal Tool for Plotting Twitter Storm Reports
  49. 63. Publicly Accessible Twitter Plotting Page (not an NWS web site) http://mybrowncouch.com/codenoobs/examples/NWSTwitter/
  50. 65. NWS office Facebook pages Experiment underway <ul><li>At select NWS Offices </li></ul><ul><li>Fort Worth, Texas </li></ul><ul><li>Seattle, Washington </li></ul><ul><li>Kansas City, Missouri </li></ul><ul><li>New York City, New York </li></ul><ul><li>Honolulu, Hawaii </li></ul><ul><li>North Central River Forecast Center </li></ul><ul><li>National Hurricane Center </li></ul><ul><li>Alaska Region </li></ul><ul><li>Nationwide deployment decision to follow. </li></ul><ul><li>Content is a mix of &quot;heads-up&quot; information, outreach, news, </li></ul><ul><li>preparedness, weather facts, etc. </li></ul><ul><li>Not just a repeat of the string of products we disseminate via the Web, etc. About 2 to 10 postings per day, so as not to overwhelm &quot;fans&quot; with content </li></ul><ul><li>&quot;Heads-up&quot; content will lead “Fans&quot; to more information on NWS Web pages </li></ul>
  51. 66. AddThis Social bookmarking service <ul><li>AddThis allows you to bookmark an item of interest on an NWS web site to your own social media service </li></ul><ul><li>Powerful tool for allowing information to quickly become “viral” </li></ul>
  52. 67. AddThis Social bookmarking service
  53. 68. Summary <ul><li>NWS is taking an “information centric” approach to emerging technologies </li></ul><ul><li>Focus of use is on key partners </li></ul><ul><ul><li>You can strengthen your NWS connections today! </li></ul></ul><ul><li>Transactional communication of warning information is important for the 21 st Century </li></ul>
  54. 69. Questions and Discussion ???

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