Introduction to
“Cruise in the relationship between
the ports and the cities”
LUIS DE CARVALHO
MANAGING PARTNER
B&A EUROPE...
Bermello Ajamil & Partners, Inc.

• Top 200 international design firms
• Over 100 employees in offices in Miami, FtLauderd...
Multi-disciplinary
MARINE
ENGINEERING

URBAN DESIGN

LANDSCAPE
ARCHITECTURE

ENGINEERING

INTERIOR
DESIGN

PLANNING

ENVIR...
Cruise and waterfront experience - worldwide

Bermello, Ajamil & Partners
Cruise line work and relationships
•

Royal Caribbean

•

MSC

•

Carnival Corporation

•

NCL

•

Disney

•

Star (Gentin...
Bermello, Ajamil & Partners
Bermello, Ajamil & Partners
Bermello, Ajamil & Partners
Ports and Their Communities
….no longer the grand liners called

…..became purely cargo and ferry facilities
….containeriz...
Bermello, Ajamil & Partners
The Life Cycle of the Urban/Port Waterfront

Settlement

A Port is established

Declines

City detaches

Rediscovery
Berme...
Manhattan Piers 88 and 90

Bermello, Ajamil & Partners
Ships are growing faster than ports and waterfronts can
be transformed

Bermello, Ajamil & Partners
Natural attributes of the harbor are critical

• Many of harbors throughout the Mediterranean and

Europe were designed fo...
Evolution of cruise ports further from the city

Bermello, Ajamil & Partners
Evolution of cruise ports within the city

Bermello, Ajamil & Partners
The San Francisco Embarcadero

The new San Francisco Terminal
Bermello, Ajamil & Partners
The America’s Cup Pavilion – and then a cruise terminal

Bermello, Ajamil & Partners
Some challenges

Bermello, Ajamil & Partners
Some solutions

Bermello, Ajamil & Partners
Cruise destination formula
CRUISE LINES AND
ASSOCIATED
SERVICE PROVIDERS

PORT

CITY

Focus on
Delivery of the Destination...
Identify the challenges and find solutions together

Transportation
Venues

Access

Marketing
Funding

Cruise
Operations

...
Dublin
 BRINGING

THE PORT AND THE COMMUNITY TOGETHER

Bermello, Ajamil & Partners
Dublin……………Port

Bermello, Ajamil & Partners
Site Analysis

Rail

O2

Bermello, Ajamil & Partners
Bermello, Ajamil & Partners
New port square – “two personalities - with and without ships”

New Dublin time square – “two personalities - with and wit...
New port square – “hard to tell where the City and Port meet”

“Hard to tell where the City and Port meet”

Bermello, Ajam...
An active waterfront – “open to the public when ships are out”

Bermello, Ajamil & Partners
CRUISE LINES AND
ASSOCIATED
SERVICE PROVIDERS

PORT

CITY

TEAM WORK

TOURISM
INFRASTRUCTURE:
AIRPORT, HOTEL,
TRANSPORTATI...
“Cruise in the relationship between
the ports and the cities”

PANEL DISCUSSION

Bermello, Ajamil & Partners
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CRUISE IN THE RELATIONSHIP BETWEEN THE PORT AND THE CITY • Luis de Carvalho, Managing Partner B&A EUROPE

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  • Introduce Luis de Carvalho
  • QUOTE OF JOSE LLORCA
  • CRUISE IN THE RELATIONSHIP BETWEEN THE PORT AND THE CITY • Luis de Carvalho, Managing Partner B&A EUROPE

    1. 1. Introduction to “Cruise in the relationship between the ports and the cities” LUIS DE CARVALHO MANAGING PARTNER B&A EUROPE Bermello, Ajamil & Partners
    2. 2. Bermello Ajamil & Partners, Inc. • Top 200 international design firms • Over 100 employees in offices in Miami, FtLauderdale, New York, Los Angeles, Copenhagen • Founded in 1939 Public Involvement Landscape Architecture Construction Services Architecture Transportation Interior Design Environmental Urban Design Planning Civil Engineering Bermello, Ajamil & Partners
    3. 3. Multi-disciplinary MARINE ENGINEERING URBAN DESIGN LANDSCAPE ARCHITECTURE ENGINEERING INTERIOR DESIGN PLANNING ENVIRONMENT DESTINATION FINANCIAL DEVELOPMENT TOURISM PLANNING Bermello, Ajamil & Partners
    4. 4. Cruise and waterfront experience - worldwide Bermello, Ajamil & Partners
    5. 5. Cruise line work and relationships • Royal Caribbean • MSC • Carnival Corporation • NCL • Disney • Star (Genting) • • • • • • • • St Lucia Tortola Dominican Republic Nicaragua Athens Santorini Malaysia Uruguay • • • • Tunisia Italy Brazil South Africa • • • • • Miami Grand Turk Cozumel Cancun San Juan • • Bahamas Mexico • Bahamas • Hong Kong and China Bermello, Ajamil & Partners
    6. 6. Bermello, Ajamil & Partners
    7. 7. Bermello, Ajamil & Partners
    8. 8. Bermello, Ajamil & Partners
    9. 9. Ports and Their Communities ….no longer the grand liners called …..became purely cargo and ferry facilities ….containerization revolutionized shipping.. ….the modern jet captured the future ….. ….Cities relegated piers to the urban fringes ….waterfront piers were eliminated …. …..dedicated to other uses…. ..the dependency on shipping for jobs disappeared … ..then cruise ships arrived … Bermello, Ajamil & Partners
    10. 10. Bermello, Ajamil & Partners
    11. 11. The Life Cycle of the Urban/Port Waterfront Settlement A Port is established Declines City detaches Rediscovery Bermello, Ajamil & Partners
    12. 12. Manhattan Piers 88 and 90 Bermello, Ajamil & Partners
    13. 13. Ships are growing faster than ports and waterfronts can be transformed Bermello, Ajamil & Partners
    14. 14. Natural attributes of the harbor are critical • Many of harbors throughout the Mediterranean and Europe were designed for much smaller ships • Many harbors responded to the larger ships by moving the business outward or • To other harbors Bermello, Ajamil & Partners
    15. 15. Evolution of cruise ports further from the city Bermello, Ajamil & Partners
    16. 16. Evolution of cruise ports within the city Bermello, Ajamil & Partners
    17. 17. The San Francisco Embarcadero The new San Francisco Terminal Bermello, Ajamil & Partners
    18. 18. The America’s Cup Pavilion – and then a cruise terminal Bermello, Ajamil & Partners
    19. 19. Some challenges Bermello, Ajamil & Partners
    20. 20. Some solutions Bermello, Ajamil & Partners
    21. 21. Cruise destination formula CRUISE LINES AND ASSOCIATED SERVICE PROVIDERS PORT CITY Focus on Delivery of the Destination TOURISM INFRASTRUCTURE: AIRPORT, HOTEL, TRANSPORTATION VENUES & ATTRACTIONS Bermello, Ajamil & Partners
    22. 22. Identify the challenges and find solutions together Transportation Venues Access Marketing Funding Cruise Operations Product Development Bermello, Ajamil & Partners
    23. 23. Dublin  BRINGING THE PORT AND THE COMMUNITY TOGETHER Bermello, Ajamil & Partners
    24. 24. Dublin……………Port Bermello, Ajamil & Partners
    25. 25. Site Analysis Rail O2 Bermello, Ajamil & Partners
    26. 26. Bermello, Ajamil & Partners
    27. 27. New port square – “two personalities - with and without ships” New Dublin time square – “two personalities - with and without ships” Fully integrating the port into the City Will work with and without the ships Integrating the riverfront Facilitating traffic Bermello, Ajamil & Partners
    28. 28. New port square – “hard to tell where the City and Port meet” “Hard to tell where the City and Port meet” Bermello, Ajamil & Partners
    29. 29. An active waterfront – “open to the public when ships are out” Bermello, Ajamil & Partners
    30. 30. CRUISE LINES AND ASSOCIATED SERVICE PROVIDERS PORT CITY TEAM WORK TOURISM INFRASTRUCTURE: AIRPORT, HOTEL, TRANSPORTATION VENUES & ATTRACTIONS Bermello, Ajamil & Partners
    31. 31. “Cruise in the relationship between the ports and the cities” PANEL DISCUSSION Bermello, Ajamil & Partners

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