Canada New England Cruise Symposium Cruise 101 Beth Hatt

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Canada New England Cruise Symposium, Cruise 101, Beth Hatt

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Canada New England Cruise Symposium Cruise 101 Beth Hatt

  1. 1. Cruise 101 What it means for our region AQUILA ~ Canada New England Cruise Symposium
  2. 2. Cruise in Our Region • Ships calling regularly since late 80’s • Less than 40,000 cruisers in 1996 to over 400,000 today • One of top 12 regions for cruising worldwide • Mass Market brings most cruises • Small, luxury and expedition growing AQUILA ~ Canada New England Cruise Symposium
  3. 3. Shore Excursions: Important to the Cruise Lines • One of the main revenue generators • Important for guest satisfaction • An extension of the onboard experience AQUILA ~ Canada New England Cruise Symposium
  4. 4. Shore Excursions: Important to the Destination • Showcases the best of the Destination • Contributes to the Destination’s marketing efforts with the cruise lines • Greatly affects the Guest experience in the Destination and Satisfaction Ratings • Can impact future calls on the port AQUILA ~ Canada New England Cruise Symposium
  5. 5. How Shore Excursions Work • Tour Operators work with Local Suppliers to package products into Shore Excursions • Cruise Lines work with Tour Operators to build a Shore Excursion program in a destination • Cruise Lines sell the Shore Excursions to their guests through their websites, reservation agents, and onboard the ship during the cruise. AQUILA ~ Canada New England Cruise Symposium
  6. 6. What Cruise Lines Look For from a Shore Excursion? • Products packaged into excursions • Competitive pricing and exclusivity • Highlight the culture, history, heritage and key attractions AQUILA ~ Canada New England Cruise Symposium
  7. 7. How do you get your product to the Cruise Lines? • Partner with other providers in your region to develop an experience • Partner with local tour operators to package your product into an excursion • Focus on marketing and building relationships AQUILA ~ Canada New England Cruise Symposium

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