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Hybrid Messaging: From SMS to Push Notifications

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This presentation was held during the Mobile Convention Amsterdam, May 21st 2014. CM's CEO Jeroen van Glabbeek explains the emergence of push notifications. Van Glabbeek introducres the possibilities and limitations of push, and how to combine it with SMS to create optimal coverage. SMS has the reach and push is low cost. Combined together it delivers a powerful tool; hence hybrid messaging.

Hybrid messaging can be delivered in several ways. As a direct push option using an existing app. As done for booking.com.
Using the appdominal SDK (software development kit), building the functionality into an existing or new app. As done for ANWB and StudyCall.
Using a container app, which shows a mobile website in an app. Using the built-in push functionality of the app, as done for Ayton.
Or with a completely new, branded app. White labeled solution as used by Leaseplan.
Or finally using Notifire. CM's own brand, very low cost.

Published in: Technology, Business
  • Hybrid messaging will also come from leveraging the messaging applications we use every day. Everyone uses at least one messaging app (Facebook Messenger, WhatsApp, Line, etc.). We did a survey on consumer expectations regarding SMS & messaging apps, you can preview the results on our slideshare.
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Hybrid Messaging: From SMS to Push Notifications

  1. 1. BY JEROEN VAN GLABBEEK
  2. 2. CM GROUP | WWW.CM.NL 90% OF ALL TEXTMESSAGES ARE READ WITHIN 90 SECONDS OF BEING DELIVERED. SOURCE: ORACLE
  3. 3. CM GROUP | WWW.CM.NL AUTHENTICATION INTERACTION TRANSACTION NOTIFICATION
  4. 4. 1. SMS MESSAGING 2. PUSH MESSAGING CM GROUP | WWW.CM.NL
  5. 5. 1. SMS MESSAGING 2. PUSH MESSAGING CM GROUP | WWW.CM.NL
  6. 6. CM GROUP | WWW.CM.NL SMS MESSAGING 100% OF ALL MOBILE PHONE USERS… … HAS A PHONE WITH SMS FUNCTION … HAS A TELECOM PROVIDER THAT ALLOWES TEXTING … KNOWS HOW TO OPEN A SMS
  7. 7. 1. SMS MESSAGING 2. PUSH MESSAGING CM GROUP | WWW.CM.NL
  8. 8. CM GROUP | WWW.CM.NL PUSH MESSAGING 38% OF ALL MOBILE PHONE USERS OWNS A SMART PHONE 49% OF ALL MOBILE PHONE USERS USE MOBILE INTERNET 44% OF ALL PEOPLE WORLDWIDE USE MOBILE APPS 68% ENABLED PUSH MESSAGING SOURCES: eMarkter | MobiThinking | ORACLE
  9. 9. CM GROUP | WWW.CM.NL SMS MESSAGING WIDE REACH PUSH MESSAGING LOWER PRICING
  10. 10. CM GROUP | WWW.CM.NL CHALLENGE: FINDING THE OPTIMAL COMBINATION
  11. 11. 1. SMS MESSAGING 2. PUSH MESSAGING 3. HYBRID MESSAGING CM GROUP | WWW.CM.NL
  12. 12. CM GROUP | WWW.CM.NL
  13. 13. CM GROUP | WWW.CM.NL DIRECT PUSH Booking Say YES to Lisbon! Huge savings and last- minute deals for this weekend! SENT PUSH WITH EXISTING APP
  14. 14. TOKENLESS Booking Zeg JA tegen Catania! Last- minute deals voor dit weekend. Pak ze voordat ze weg zijn!' to token c8a55615b0631f8e 28bd5cea7d60b5b a3993bdfcb217dbd CM GROUP | WWW.CM.NL € 75 PER BATCH € 250 PER MONTH
  15. 15. CM GROUP | WWW.CM.NL APPDOMINAL SDK HYBRID MESSAGING AND SECURITY FOR YOUR APP
  16. 16. CM GROUP | WWW.CM.NL HYBRID MESSAGING AND SECURITY FOR YOUR APP APPDOMINAL SDK SPEAKER: CHRIS WIGANT | STUDYCALL
  17. 17. CM GROUP | WWW.CM.NL APPDOMINAL SDK€CT 1 - 5 PER PUSH MESSAGE € 89 - 249 PER MONTH €CT 5 - 10 PER SMS MESSAGE €CT 5 PER HYBRID MESSAGE
  18. 18. CM GROUP | WWW.CM.NL CONTAINER APP YOUR MOBILE WEBSITE IS AN APP
  19. 19. CM GROUP | WWW.CM.NL CONTAINER APP€CT 1-5 PER PUSH MESSAGE € 89 - 249 PER MONTH €CT 5-10 PER SMS MESSAGE €CT 5 PER HYBRID MESSAGE
  20. 20. CM GROUP | WWW.CM.NL BRANDED APP WHITE-LABEL APPS FOR MESSAGING AND SECURITY
  21. 21. CM GROUP | WWW.CM.NL BRANDED APP € 1000 - € 6000 SETUP €CT 1-5 PER PUSH MESSAGE €CT 5-10 PER SMS MESSAGE €CT 5 PER HYBRID MESSAGE
  22. 22. CM GROUP | WWW.CM.NL NOTIFIRE
  23. 23. NOTIFIRE € 0 SETUP OR MONTHLY CM GROUP | WWW.CM.NL €CT 1-5 PER PUSH MESSAGE €CT 5-10 PER SMS MESSAGE €CT +/- 5 PER HYBRID MESSAGE
  24. 24. CM GROUP | WWW.CM.NL OWN APP APPDOMINAL SDK CONTAINER APP BRANDED APP NOTIFIRE
  25. 25. CM GROUP | WWW.CM.NL HYBRID MESSAGING YOU’VE GOT THE MESSAGE, WE DELIVER
  26. 26. CM GROUP | WWW.CM.NL Q&A

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