Stickybits: The Social Life of Objects

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Presented by Seth Goldstein, co-founder of Stickybits and Socialmedia.com

Dated: Monday, June 7, 2010

Published in: News & Politics, Business
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  • hi im seth goldstein, co founder of a stickybits. we are a tiny startup that is playing in the gap that john referred to. we bring digital content to real-world objects through barcode scanning.

  • hi im seth goldstein, co founder of a stickybits. we are a tiny startup that is playing in the gap that john referred to. we bring digital content to real-world objects through barcode scanning.

  • hi im seth goldstein, co founder of a stickybits. we are a tiny startup that is playing in the gap that john referred to. we bring digital content to real-world objects through barcode scanning.

  • hi im seth goldstein, co founder of a stickybits. we are a tiny startup that is playing in the gap that john referred to. we bring digital content to real-world objects through barcode scanning.

  • hi im seth goldstein, co founder of a stickybits. we are a tiny startup that is playing in the gap that john referred to. we bring digital content to real-world objects through barcode scanning.

  • hi im seth goldstein, co founder of a stickybits. we are a tiny startup that is playing in the gap that john referred to. we bring digital content to real-world objects through barcode scanning.

  • hi im seth goldstein, co founder of a stickybits. we are a tiny startup that is playing in the gap that john referred to. we bring digital content to real-world objects through barcode scanning.

  • hi im seth goldstein, co founder of a stickybits. we are a tiny startup that is playing in the gap that john referred to. we bring digital content to real-world objects through barcode scanning.

  • hi im seth goldstein, co founder of a stickybits. we are a tiny startup that is playing in the gap that john referred to. we bring digital content to real-world objects through barcode scanning.

  • hi im seth goldstein, co founder of a stickybits. we are a tiny startup that is playing in the gap that john referred to. we bring digital content to real-world objects through barcode scanning.

  • hi im seth goldstein, co founder of a stickybits. we are a tiny startup that is playing in the gap that john referred to. we bring digital content to real-world objects through barcode scanning.

  • before i go into our product, i want to quickly step back and trace some history. starting in 1996, with the commercialization of the internet, web pages started taking on media like properties
  • this was best exemplified by yahoo
  • a few years later, as search functionality became pervasive
  • we came to see google as a media property. john was one of the first to describe this in his book.
  • with the rise of social networks and social media
  • like facebook, people and their social graphs turned into media channels themselves
  • in 2007, the measly status update
  • became, in the context of twitter’s 140 characters, a medium in its own right

  • and last year, with the rise of location based services
  • like foursquare, we saw how places become forms of online media
  • i think that the next frontier to become connected to the internet will be real world objects.
  • and thats why we created stickybits
  • our goal is to make things more interesting
  • by enabling anybody to attach any kind of digital content to any object
  • the hook is some sort of machine readable code like an existing barcode on a product

  • or a new one that gets stuck someplace. we launched in march by giving away sticker packs of individual barcodes to 12 all thousand attendees.

  • here’s how it works. you use your smartphone.
  • you download the stickybits app, and scan a code
  • you can attach a photo, video, audio or a text comment to the object, or see what others have attached to the object
  • here is a funny glimpse into how a physical product can become part of the social stream. a few weeks ago the moocow cheese company attached a sticker to their product at the boulder farmers market. over the weekend, somebody saw this and scanned it and built a dialogue with the brand.
  • here is a funny glimpse into how a physical product can become part of the social stream. a few weeks ago the moocow cheese company attached a sticker to their product at the boulder farmers market. over the weekend, somebody saw this and scanned it and built a dialogue with the brand.
  • here is a funny glimpse into how a physical product can become part of the social stream. a few weeks ago the moocow cheese company attached a sticker to their product at the boulder farmers market. over the weekend, somebody saw this and scanned it and built a dialogue with the brand.
  • here is a funny glimpse into how a physical product can become part of the social stream. a few weeks ago the moocow cheese company attached a sticker to their product at the boulder farmers market. over the weekend, somebody saw this and scanned it and built a dialogue with the brand.
  • we imagine use cases to attach digital greetings to physical gifts, or appending video instructions to an ikea box. here are some case studies that took us by surprise. if you scan this sign in downtown phoenix, you can see reviews, comments and suggestions about local bars, boutiques and coffee shops. we have seen people use stickybits for extending the label with wine reviews or pairing information. one woman used stickybits to chronicle her family trip through disney world. i even heard from a band manager that is getting tattooed with a bar code this summer so that people can scan her and hear music clips from the band she is promoting
  • we imagine use cases to attach digital greetings to physical gifts, or appending video instructions to an ikea box. here are some case studies that took us by surprise. if you scan this sign in downtown phoenix, you can see reviews, comments and suggestions about local bars, boutiques and coffee shops. we have seen people use stickybits for extending the label with wine reviews or pairing information. one woman used stickybits to chronicle her family trip through disney world. i even heard from a band manager that is getting tattooed with a bar code this summer so that people can scan her and hear music clips from the band she is promoting
  • we imagine use cases to attach digital greetings to physical gifts, or appending video instructions to an ikea box. here are some case studies that took us by surprise. if you scan this sign in downtown phoenix, you can see reviews, comments and suggestions about local bars, boutiques and coffee shops. we have seen people use stickybits for extending the label with wine reviews or pairing information. one woman used stickybits to chronicle her family trip through disney world. i even heard from a band manager that is getting tattooed with a bar code this summer so that people can scan her and hear music clips from the band she is promoting
  • we imagine use cases to attach digital greetings to physical gifts, or appending video instructions to an ikea box. here are some case studies that took us by surprise. if you scan this sign in downtown phoenix, you can see reviews, comments and suggestions about local bars, boutiques and coffee shops. we have seen people use stickybits for extending the label with wine reviews or pairing information. one woman used stickybits to chronicle her family trip through disney world. i even heard from a band manager that is getting tattooed with a bar code this summer so that people can scan her and hear music clips from the band she is promoting

  • we have seen users checking into products all over the world. 7up in argentina. clinique in paris. gauloise in south africa. lemonade in south korea. somebody even scanned a twix bar in qatar.
  • we have seen users checking into products all over the world. 7up in argentina. clinique in paris. gauloise in south africa. lemonade in south korea. somebody even scanned a twix bar in qatar.
  • we have seen users checking into products all over the world. 7up in argentina. clinique in paris. gauloise in south africa. lemonade in south korea. somebody even scanned a twix bar in qatar.
  • we have seen users checking into products all over the world. 7up in argentina. clinique in paris. gauloise in south africa. lemonade in south korea. somebody even scanned a twix bar in qatar.
  • we have seen users checking into products all over the world. 7up in argentina. clinique in paris. gauloise in south africa. lemonade in south korea. somebody even scanned a twix bar in qatar.
  • we are releasing a new version of stickybits (as soon as apple approves it) that gives a voice to brands who want to be part of the conversation happening around their products. we call them “official bits” and code owners can now choose content to appear at top of scan, sort of like sponsored results.
  • our first strategic partner is pepsi. pepsi is exploring stickybits to communicate with consumers through its products. when you scan a pepsi product you can see official content from the brand, as well as the top rated consumer generated content.
  • our first strategic partner is pepsi. pepsi is exploring stickybits to communicate with consumers through its products. when you scan a pepsi product you can see official content from the brand, as well as the top rated consumer generated content.
  • consumer package goods can now have a voice at the point of physical consumer contact. we are working with campbells soup (and their agencies g2 and bbdo) to convey things like recipes, ingredients, and promotions, directly through their can. we expect that a number of brands are going to be interested in telling their stories in this manner.
  • we arent opening up official bits to everybody quite yet, but if youd like to try it out you can email us brands@stickybits.com. thanks!
  • Stickybits: The Social Life of Objects

    1. 1. 1996: pages are media
    2. 2. 2001: search is media
    3. 3. 2005: people are media
    4. 4. 2007: status is media
    5. 5. 2009: places are media
    6. 6. 2010: objects are media
    7. 7. we make things more interesting
    8. 8. by enabling anybody to attach any content to any object
    9. 9. use your smartphone * soon
    10. 10. scan objects with app
    11. 11. attach content
    12. 12. the social life of...
    13. 13. the social life of...
    14. 14. the social life of...
    15. 15. the social life of...
    16. 16. the social life of...
    17. 17. local merchants
    18. 18. local merchants wine reviews
    19. 19. local merchants wine reviews family trips
    20. 20. local merchants wine reviews family trips
    21. 21. what about brands?
    22. 22. people are checking into codes all over the
    23. 23. people are checking into codes all over the
    24. 24. people are checking into codes all over the
    25. 25. people are checking into codes all over the
    26. 26. people are checking into codes all over the
    27. 27. people are checking into codes all over the
    28. 28. our new version • official bits: brands can choose content they want to show up at the top of a scan. • threading: respond to users’ content and form conversations • voting: users vote up or down bits so that best content rises to the top.  
    29. 29. pepsico official bit
    30. 30. pepsico official bit
    31. 31. pepsico official bit
    32. 32. coming soon...
    33. 33. coming soon...
    34. 34. want to attach your bits? brands@stickybits.com

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