Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

(Sponsor Spotlight) Delivering Value in a Multi-Platform World

1,278 views

Published on

Speaker:

Kim Luegers
DIRECTOR OF MOBILE MARKETING, PANDORA

Published in: Entertainment & Humor
  • Be the first to comment

(Sponsor Spotlight) Delivering Value in a Multi-Platform World

  1. 1. Delivering Value in a Multi-Platform World<br />
  2. 2. Charting the Music Discovery Landscape<br />Radio<br />Owned<br />Cloud<br />On Demand<br />Media/Blogs<br />Live Music<br />Social<br />Broadcast<br />Online<br />2<br />
  3. 3. Our Mission: Redefining Radio<br />Connect people with music they love<br />Help people discover new music<br />Personalize the experience<br />Create positive bonds between brands, bands and fans<br />Genome Pic: Sven Geier<br />3<br />
  4. 4. 6:30am: Waking Up<br />8pm: Evening at Home<br />8am: Commuting<br />9-5pm: Workplace<br />6pm: On the Go<br />Pandora is Part of Listeners’ Daily Routine<br />4<br />
  5. 5. Reaching Users Cross-Platform<br />5<br />Source: comScore Total Universe, July 2011<br />
  6. 6. Pandora is Seamless, Simple, Personal<br />6<br />
  7. 7. All Attention on Your Brand<br />7<br />Pandora Clock<br />Radio Station Clock<br />Commercial Pod<br />(average of 8 commercials)<br />Music<br />Music<br />Music<br />Music<br />Music<br />1 Commercial<br />

×