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Content is integral to supporting loyal,
trusting relationships between brands
and consumers.
HOW CONTENT MARKETING ADDRESSES CONSUMER GOALS
ABOUT A COMPANY AFTER READING
CUSTOM CONTENT, AND 90% FIND
FEEL MORE POSITIVE
CUSTOM CONTENT USEFUL
82% OF CONSUMERS
(Demand Metric, 2014)
60% of people are inspired
to seek out a product after
reading content about it.
(Demand Metric, 2014)

Published in: Marketing

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