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70% of B2B marketers are
creating more content than
they did one year ago.
(Content Marketing
Institute, 2015)
CMOs at the largest
technology companies
report that building
out content marketing
as an organizational
competency is a critical
initiative — second only
to measuring ROI.
(IDC, 2014)
Businesses that are not prepared to
deliver quality content will likely be
operating at a competitive disadvantage.
WHY BUSINESSES NEED CONTENT MARKETING
PIECES OF CONTENT
27 MILLION
ARE SHARED EVERY DAY
(AOL/Nielsen, 2013)

Published in: Marketing
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