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The B2B marketers who rate
themselves to be most effective
at content marketing allocate an
average of 37% of their budget to
content, while those who feel they
are least effective only allocate 16%.
(Content Marketing Institute, 2015)
Spends are rising as content
marketing continues to approach
its tipping point.
HOW MUCH SHOULD YOU BUDGET FOR CONTENT MARKETING?
THE AVERAGE B2B ORGANIZATION SPENDS
28% OF ITS MARKETING BUDGET
ON CONTENT, AND THE AVERAGE
B2C ORGANIZATION SPENDS 25%
(Content Marketing Institute, 2015)

Published in: Marketing

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