What’s in a name? A lot, actually, when it comes to creating killer headlines for your content marketing efforts. In fact, crafting a clear, powerful, and compelling title may just be the most difficult part of content creation. There’s a lot of advice out there on what makes for a good headline; but, really, there’s no definitive answer. Readers’ tastes vary. Trends come and go. SEO standards shift… and what seems like an exciting and inventive title construct one minute can feel stale and cliché the next. So how can content marketers strike the right balance between clarity and creativity to give their content the best chance of attracting an audience? Read on for ideas from our #CMWorld Twitter chat and wider CMI communities that will help put your content headlines on the frontline of success.