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27 2 0 1 6 C O N T E N T M A R K E T I N G P L A Y B O O K
MICROSITES
 
THE PLAY:
Part branding site, part independent online experience, microsites are ideal when exploring a topic that’s
highly relevant to a specific component of your audience but isn’t necessarily about your business itself. With
looser ties to your core operations than an official company website can get away with, microsite content
represents a way to freshen things up creatively and pivot in an exciting new direction.
0 20 40 60 80 100
B2B
North America
B2C
North America
Nonprofit
North America
Australia
UK
Percentage who use Percentage of users who find this effective
47%
52%
55%
39%
42%
51%
56%
50%
59%
54%
Source: Content Marketing Institute 2016 Benchmarks, Budgets, and Trends Research
Content Marketing Play: Microsites

Published in: Marketing
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