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THE PLAY: PRINT NEWSLETTERS
Getting the First Down

Depending on your audience, a print newsletter
may be just the thing you need to stay
connected. For instance, this is a tactic used
frequently in the healthcare industry because
patients and caregivers prefer print to digital.

In the Red Zone

Print is something that readers like to hold on
to. Consider how you can encourage this. For
instance, some print newsletters are three-holepunched so they can be easily stored.

USAGE

22%
B2C North AmericaO
29%
Australian (B2B & B2C) O
27%
UK (B2B & B2C) O
32%
Enterprise (B2B NA) O
35%
Small Business (B2B NA) O 17%
B2B North AmericaO

Nonprofit (NA) O

EFFECTIVENESS
B2B North America X
B2C North America X
Australian (B2B & B2C) X
UK (B2B & B2C) X
Enterprise (B2B NA) X
Small Business (B2B NA) X
Nonprofit (NA) X

®

56%

31%

46%
48%
34%
26%
33%
59%

CONTENT MARKETING PLAYBOOK

46

Published in: Business, Technology
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