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THE PLAY: GUEST POSTING
Getting the First Down

If you have individuals who are well-respected
– or want to build a personal brand – consider
using articles on other websites. This is a great
way for organizational leaders to share their
knowledge in order to gain followers and build
brand affinity.

In the Red Zone

For articles to pack the most punch, it’s
essential that they be about a specific need –
not your brand.

USAGE
B2C North AmericaO
Australian (B2B & B2C) O
UK (B2B & B2C) O
Enterprise (B2B NA) O
Small Business (B2B NA) O

51%

Nonprofit (NA) O

EFFECTIVENESS
B2B North America X
B2C North America X
Australian (B2B & B2C) X
UK (B2B & B2C) X
Enterprise (B2B NA) X
Small Business (B2B NA) X
Nonprofit (NA) X

®

68%
61%
72%
73%
73%
69%

B2B North AmericaO

50%
46%
52%
59%
51%
45%

32%

CONTENT MARKETING PLAYBOOK

12

Published in: Business, Technology
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