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THE PLAY: VIDEOS
Getting the First Down

For visual storytelling and how-to, there often
is no better medium than video. Video tends to
be significantly more memorable and engaging
when done properly. Invest in video when text
or other static graphics don’t tell the full story.

In the Red Zone

While you may immediately think video equals
YouTube, there are multiple video distribution
platforms, each with its own pros: Video
Content Channels: Which Should You Use?

USAGE
B2C North AmericaO
Australian (B2B & B2C) O
UK (B2B & B2C) O
Enterprise (B2B NA) O
Small Business (B2B NA) O
Nonprofit (NA) O

EFFECTIVENESS
B2B North America X
B2C North America X
Australian (B2B & B2C) X
UK (B2B & B2C) X
Enterprise (B2B NA) X
Small Business (B2B NA) X
Nonprofit (NA) X

®

73%
72%
71%
76%
88%
76%
71%

B2B North AmericaO

63%
65%
62%
66%
64%
63%

53%

CONTENT MARKETING PLAYBOOK

10

Published in: Business, Technology
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