Game-changing Content Marketing: Making Plays for Epic Impact When it comes to marketing, smart companies are striving to publish epic content – genuinely distinctive, high-relevance, high-quality content. This newest version of the Content Marketing Playbook strives to help you become more confident – and more effective with the tactics you are using in your content marketing programs. It provides stats, tips, and an example of most of the tactics we ask content marketers to rate each year in our content marketing research. While some of the tactics are one-off examples, most are part of an organization’s ongoing content marketing program. All are meant to give you inspiration to experiment with what you can incorporate into your own program. On with the epic content marketing revolution!