In his world-renowned talk on the origins of creativity, legendary actor and comedian
John Cleese asserted that creativity simply cannot be explained. “It’s literally
inexplicable,” he said.
But fear not, content marketers. If you’ve ever felt like the holy grail of creativity was
beyond your grasp, Cleese also shared some encouraging words on what creativity is not:
Anyone can learn to bring more creativity into their content marketing efforts. Sometimes
all it takes is passion, the right frame of mind... and a few of the tricks we’ve compiled here.
“Creativity is not a talent — it’s a way of
operating... Creativity is not an ability that you
either have or do not have. It is... absolutely
unrelated to IQ.”