Though the idea is to be unique and unrestricted when developing content ideas, there are
a few formats that can be used to help you channel that free-form creativity into strategic
content that benefits your target audience:
Workbooks, playbooks, and blueprints:
Examine your competitors’ content, think
about ways to make that content more
actionable, and package the very specific steps
that are involved into a foolproof PDF format
that is easily distributed.
Project templates: Line up all the steps your
buyer takes to complete his or her daily tasks,
and list ideas for resources that can replace or
remove those tasks.
Collections of free assets: Identify the small,
annoying parts of a process that feel repetitive
and curate or create a package of free assets
your audience can return to time after time.
Reporting templates: Whether they’re
presenting data to their bosses and/or their
teams or are just trying to keep themselves
honest, most B2B audiences could find some
kind of value in working with templates
Educational videos with info capture: The
goal is to save your audience time by delivering
knowledge in segments that are quicker and
more snackable than really long eBooks.
Interactive tools and apps: Mock up the exact
steps a user would take to complete a relevant
task, and shop the idea to developers, product
teammates, and potential users.