Hello Content Marketers,
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends.
This is the third year that Content Marketing Institute and the Association for Data-driven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year.
The findings this year point to experimentation with content marketing tactics. For example, we found that fewer marketers are using blogs, but at the same time the
effectiveness rating for blogs increased. On the other hand, more marketers are using in-person events, which is positive, considering it’s rated the most effective tactic.
While the percentage of marketers who consider their companies to be effective at content marketing decreased slightly (33% said they were effective last year vs. 29%
this year), the survey points to a solution: a documented contented marketing strategy.
Clearly, there is work to be done. We’re looking forward to providing you with resources as you move onward.
Yours in Content,