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#CMWorld • Content Strategy #CMWorld Content Strategy Twitter Chat


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#CMWorld •
Content Strategy #CMWorld • Twitter Chat
A2: 1st step in content strategy is defining the business objective or the
content marketing mission statement @JoePulizzi calls it #cmworld
Michael Brenner @BrennerMichael
A2. Develop buyer personas! How else will you know who you’re
creating content for? Or what they need? #cmworld
Ardath Albee @ardath421
#CMWorld A2: First step in creating #contentstrategy is defining personas
and the objectives of the campaign
Cat Fyson (Koozai) @Koozai_Cat
A2: #contentstrategy - Who (Personas) and Why (Our Business Objective
and the Informational Pain Point We are Solving with Content) #cmworld
Joe Pulizzi @joepulizzi

Published in: Technology