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#CMWorld • Content Strategy #CMWorld Content Strategy Twitter Chat


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#CMWorld •
Content Strategy #CMWorld • Twitter Chat
A7: We use persona-based research to determine initial mix of content types
but then test, test, test what works. #cmworld
Michael Brenner @BrennerMichael
@CMIContent A7: Some combination of the 3 is preferable. Also, the strengths
of the staff creating the content has to play a role #CMWorld
Kristen Hicks @atxcopywriter
A7: What is the content mix that accomplishes your goals? - sales, lower costs,
happier customers, etc. #cmworld
Joe Pulizzi @joepulizzi
A7: Depends on objective, audience and budget. A combo of all three would
be ideal. #cmworld
Reena Vadehra @ReenaVadehra

Published in: Technology