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#CMWorld • Content Strategy #CMWorld Content Strategy Twitter Chat


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#CMWorld •
Content Strategy #CMWorld • Twitter Chat
A5: We have nine documented buyer personas, but have chosen to develop
#contentstrategies for two of them. #cmworld
Joe Pulizzi @joepulizzi
A5: We have a documented #contentstrategy with executive buy-in for segments
of our business also #cmworld
Michael Brenner @BrennerMichael
A5: You don’t have to have a #contentstrategy for every persona. You can make
the choice...and should. #cmworld
Joe Pulizzi @joepulizzi
@BrennerMichael Without analytics to add additional insight - you only get half
the picture. But human insight to analytics is key! #cmworld
Angela Dunn @blogbrevity

Published in: Technology