60 CONTENT PREDICTIONS FOR 2015
For my “safe, soft prediction,” I predict 2015 as the year of content-as-process.
Brands will stop looking at content marketing as “campaigns”
and instead will look to create smart processes.
For the one you can call me out on: I predict that Google will acquire
Twitter, and SalesForce.com will acquire a content management company.
Chief Strategy Officer • Content Marketing Institute