60 CONTENT PREDICTIONS FOR 2015
More companies will create content centers of excellence to increase the relevance and
consistency of brand stories shared across channels. That efficiency gains reduce costs
through better cross-purposing and distribution strategies will be an additional win.
Brand marketers will finally realize that audience personas (whether decision makers,
influencers, customers, or end users) are the only way to get the insights needed to develop
content strategies that resonate and motivate the willingness to embrace change with
your company’s help. Finally, brand marketers will do away with the standalone campaign
to embrace the “continuum experience” to share a highly relevant story that engages
seamlessly across the entirety of the buyer-to-customer-to-advocate life cycle. No more
stops, starts, and stalls allowed.
CEO & B2B Marketing Strategist • Marketing Interactions, Inc.