Our 6th annual content marketing research continues, with our second of five main reports, 2016 B2C Research - Benchmarks, Budgets and Trends - North America. Partnered again with MarketingProfs and sponsored by Trackmaven, CMI again brings you the current state of content marketing as indicated by our readers and customers. What trends are taking over the industry? How do this years' benchmarks compare to our 2015 (or earlier) reports? How do content marketing budgets compare year after year? Find out this and more in this year's annual research. Thank you for being a Content Marketing Institute reader! Please feel free to share with friends and colleagues.