“15 Paid and Free Ideas to Distribute Your Content”

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“15 Paid and Free Ideas to Distribute Your Content”

Barbra Gago, Director of Strategy, Left Brain DGA

Okay, you’ve developed the content … now what? Some people out there think that if you develop great content, you don’t need to market it. This couldn’t be further from the truth. Great content also needs a great marketing plan. Strategy expert Barbra Gago will blitz through 15 minutes with an idea every minute that will take your content from the unseen to seen.

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“15 Paid and Free Ideas to Distribute Your Content”

  1. 1. 15 Ways to DISTRIBUTE Content.But FIRST! Why Thoughtful Distribution is Key to Successful Engagement @BarbraGago Barbra.Gago@LeftBrainDGA.com
  2. 2. THOUGHTFULDISTRIBUTION Content distribution is a discipline that needs to be integrated with content creation, SEO and management strategies, not thought about after the fact.
  3. 3. UNIQUEEXPERIENCESWe’ve bought into theidea of developingdifferent content fordifferent buyers (buyerpersonas), the nextstep is to facilitateunique experiences.
  4. 4. • Your WEBSITE MANUAL • Your BLOG(s)DISTRIBUTION • SOCIAL Media • Email (DATABASE) • e-SIGNATURE • COMMENT Threads • Discussion FORUMS • EVENTS (Live/Virtual) • DOCUMENT-SHARING • MULTI-MEDIA Sites • Mobile APPLICATIONS
  5. 5. COMMUNITYDISTRIBUTION • Company NEWSFLASH • INFLUENCERS/Bloggers • PUBLIC RELATIONS • Social BOOKMARKING • SOCIAL NEWS Sites • Leverage PARTNERS
  6. 6. AUTOMATEDDISTRIBUTION • WIDGETS • eNEWSLETTERS • Lead NURTURING • Syndication/RSS
  7. 7. 1. Write a BLOG POST7 WAYS TO USE 2. Use key points to create a A BLOG POST SLIDESHOW 3. Read/record for an .mp3 and AUDIO PODCAST 4. Mash .mp3 and slideshow to make a VIDEO 5. Curate related blog posts, and publish an eBOOK 6. Use pieces of your post as RESPONSES to questions 7. Snip article into value-add TWEETS
  8. 8. THANK YOU!Barbra.Gago@LeftBrainDGA.com

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