Originally created as a Marketing Executives Network Group webinar (MENGinar), this slideshare is for the marketing executive wanting to know more about Agile for Marketing and how it has helped companies improve performance and champion the customer. They want to know how it works and how to get started with this modern approach to marketing.
A state of continual disruption is today’s status quo—and marketing is tapped with facing down external forces that range from new technology and media to a more informed, less patient, and ever evolving customer.
In the face of so much change, the traditional marketing model of long-term planning and campaigns that take months to execute no longer fits. To address today’s always-on marketing landscape, innovative marketers are adopting a new approach called Agile. It’s a methodology being adapted for marketing from its origin in software development that enables a more data-driven, iterative approach to marketing.
While Agile for Marketing (A4M™) can be a big adjustment requiring leadership and commitment, this new approach gives structure to strategic goals and serves to champion the customer, speed time to market, and improve performance.
This MENGinar provides examples of companies using Agile for Marketing to:
- Improve the customer experience.
- Enhance the rapid learning capabilities of the marketing organization.
- Set data-driven priorities that align across the company.
- Transform into a more accountable, adaptable marketing organization.
About the Presenter:
Barre Hardy is a strategic marketing and growth consultant with more than fifteen years experience helping companies grow through assessing new opportunities, bringing new products to market, and developing digital strategies. Barre leads CMG Partners’ Agile for Marketing practice which helps CMOs and their teams transform organizations and improve performance.