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The Information Architect And The Fighter Pilot

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The Information Architect And The Fighter Pilot

  1. 1. Matthew Milan The Information Architect and the Fighter Pilot
  2. 2. Friday was a Howard Hughes kind of day
  3. 3. Warning! No Wireframes No Clear Answers No Happy Ending
  4. 4.
  5. 5. “ We are survival machines” Richard Dawkins
  6. 6. “ He who can handle the quickest rate of change survives” John Boyd
  7. 7. The purpose of this talk: To explore how the work of John Boyd can help us to think about the practice and discipline of Information Architecture
  8. 8. 1.John Boyd 2.Learning from Boyd 3.Plating the Bird
  9. 9. John Boyd 1
  10. 10. Themes
  11. 11. conflict
  12. 12. conflict emergence
  13. 13. conflict emergence destruction
  14. 14. conflict emergence destruction synthesis
  15. 15. conflict emergence destruction synthesis agility
  16. 16. conflict emergence destruction synthesis agility adaptation
  17. 17. conflict emergence destruction synthesis agility adaptation novelty
  18. 18. The Evolution of Boyd The Evolution of Boyd
  19. 19.
  20. 20. 1. The Fighter Pilot 2. The Fighter Mafia 3. Genghis John
  21. 21. John Boyd Fighter Pilot
  22. 22. 40 Second Boyd
  23. 23. Plating the Bird
  24. 24. Aerial Attack Study
  25. 25. Seeing Patterns
  26. 26. John Boyd Fighter Mafia
  27. 27. Fast Transients
  28. 28. EM Theory
  29. 29. The Father of F-16
  30. 30. Practice from Theory
  31. 31. John Boyd Genghis John
  32. 32. Slumming at the Pentagon
  33. 33. Changing the Game
  34. 34. Synthesis
  35. 35. The Snowmobile
  36. 36. Blitzkrieg
  37. 37. Maneuver Warfare
  38. 38. conflict emergence destruction synthesis agility adaptation novelty
  39. 39. Boyd’s Theory Boyd’s Theory
  40. 40. <ul><li>Destruction and Creation Patterns of Conflict Organic Design for Command and Control The Strategic Game of ? & ? Revelation A Discourse on Winning and Losing The Conceptual Spiral The Essence of Winning and Losing </li></ul>
  41. 41.
  42. 42. <ul><li>Observe Orient Decide Act </li></ul>
  43. 43. How the loop is often seen:
  44. 44. Observe Orient Act Decide
  45. 45. How Boyd saw the loop:
  46. 46.
  47. 47. More than just fast looping A way of thinking about survival and success
  48. 48. <ul><li>Destruction and Creation </li></ul>
  49. 49. Chi/Cheng
  50. 50. Cheng: Orthodox Expected
  51. 51. Chi: Unorthodox Unexpected
  52. 52. Novelty
  53. 53. Understanding Novelty allows us to create Novelty
  54. 54. Novelty produces change
  55. 55. Boyd left his theory deliberately incomplete
  56. 56. Boyd and Briefing Boyd and Briefing
  57. 57. A discourse to make the audience think
  58. 58. The snowmobile again
  59. 59. A loser is someone who cannot build snowmobiles when facing uncertainty and unpredictable change A winner is someone who can build snowmobiles and employ them in an appropriate fashion when facing uncertainty and unpredictable change
  60. 60. <ul><li>A discourse to make the audience think </li></ul>
  61. 61. Learning from Boyd 2
  62. 62. un Designing Experiences
  63. 63. organic design emergence
  64. 64. destruction creation
  65. 65. adaptation fast transients
  66. 66. novelty change
  67. 67. Cheng Chi
  68. 68.
  69. 69. Postmodern Strategist John Boyd
  70. 70. Godel Heisenberg Popper Kuhn Polanyi Dawkins Sun Tzu Liddell-Hart Clausewitz Napoleon
  71. 71. Proliferate discourses without trying to fit them into a permanent grid
  72. 72. Postmodern IA Postmodern IA
  73. 73. Is IA a postmodernist discipline?
  74. 74. complexity
  75. 75. contradiction
  76. 76. ambiguity
  77. 77. diversity
  78. 78. interconnectedness
  79. 79. Proliferate discourses without trying to fit them into a permanent grid
  80. 80. January 22 2002
  81. 81.
  82. 82. Are we closer to Boyd then we think?
  83. 83. Plating the Bird 3
  84. 84.
  85. 85. “ He who can handle the quickest rate of change survives”
  86. 86. Avro Arrow Avro Arrow
  87. 87.
  88. 88.
  89. 89. What killed the Avro Arrow?
  90. 90. Capability, but no adaptation in a changing environment
  91. 91. 2018
  92. 92. What killed information architecture?
  93. 93. Capability, but no adaptation in a changing environment RISK
  94. 94. 1/2 Information Architecture is a discipline
  95. 95. We overthink the damn thing.
  96. 96. Creation
  97. 97. Destruction
  98. 98. In IA terms:
  99. 99. Structure
  100. 100. Unstructure
  101. 101. We’re too passive about unstructuring things
  102. 102. We can’t adapt if we aren’t living in the loop
  103. 103. And we can’t live in the loop until we’re able to deconstruct.
  104. 104. The Conceptual Spiral Our Conceptual Spiral
  105. 105. <ul><li>a Exploration Thinking Learning Comprehending Discovering Doing Unlearning Shaping Innovating Achieving Relearning Adapting </li></ul>
  106. 106. Which Generates Insight Imagination Initiative
  107. 107. A paradigm for survival and growth
  108. 108. We need our own conceptual spiral
  109. 109. <ul><li>We need to get inside the loop </li></ul>
  110. 110. <ul><li>We need to focus more on the discourse </li></ul>
  111. 111. <ul><li>We need to brief more </li></ul>
  112. 112. <ul><li>We need to get better at breaking things </li></ul>
  113. 113. We need to embrace novelty
  114. 114. We need to Chi as well as Cheng
  115. 115. Boyd left his theory deliberately incomplete
  116. 116. So should we
  117. 117. This presentation is deliberately incomplete <ul><li>[email_address] [email_address] </li></ul>

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