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Pourquoi twitter ?
Chiffres récents : Avril 2010•   105 millions de comptes au monde•   +300,000 users par jour•   180 millions visiteurs uni...
Plus simplement…
Place de la France ?127,500 utilisateurs en France (Oct 2009) soit0,98% des 13 millions d’utilisateurs mondiaux
Micro-blogging ?
Pourquoi 140 car. ?• Limite « historique » liée au fait de pouvoir  poster et recevoir les messages par SMS   – Gratuiteme...
twitter 101•   followers / following•   tweet•   DM•   RT ou retweet•   Trending topics•   @user•   #hashtag•   Short URLs...
twitter 101
twitter 101•   followers / following•   tweet•   DM•   RT ou retweet•   Trending topics•   @user•   #hashtag•   Short URLs
twitter 101•   followers / following•   tweet•   DM•   RT ou retweet•   Trending topics•   @user•   #hashtag•   Short URLs
RT = Power to the network
twitter 101•   followers / following•   tweet•   DM•   RT ou retweet•   Trending topics•   @user•   #hashtag•   Short URLs
twitter 101•   followers / following•   tweet•   DM•   RT ou retweet•   Trending topics•   @user•   #hashtag•   Short URLs
twitter 101•   followers / following•   tweet•   DM•   RT ou retweet•   Trending topics•   @user•   #hashtag•   Short URLs
Cas d’une marque ou société• Deux Use Case conseillés  – Un profil non identifiés : @WindowsFrance @BizSparkFR     • Accor...
Cas d’une marque ou société• WindowsFrance• Developpeurs• BizSparkFR• Marc Jalabert• Blaise Vignon• Antoine Emond
Levels of Engagement• Ecouter / monitorer• Répondre• Diffuser• Etablir une communauté
Ecouter / monitorer•   Créer un compte•   Le site twitter.com ou un client Windows•   Suivre entre 50 et 100 comptes•   Ou...
Répondre• Une application mobile est conseillée   – Attention à la conso des Data = $$$• Objectif :   – Aider, assister, g...
Répondre
Broadcaster• Ne peut jamais être le point de départ !  – Atteindre la masse critique de followers• Pas 100% de messages en...
Communauté ?• Aller plus loin• Discussions et échanges• Au-delà de twitter et du online  – Conférences, events ? etc     •...
Créer un compte• Un compte « produit » ou un profil personnel ?• [Hint] The shorter the better• Un profil « brandé » :  – ...
Ecouter, ajouter• Suivez vos collègues Microsofties   – http://twitter.com/CLaueR/microsoft-france-tweets/members (~57 com...
Followers / following• Size does matter… mais pas comme ça
Followers / following• Size does matter… mais pas comme ça
Followers/following• La vérité est ailleurs…
Développer ses followers sans            magie noire• Suivez des personnes susceptibles de vous  suivre (limité à 2000 par...
Do’s and Don’ts• Utilisez un portrait ou votre logo en tant  qu’avatar• URL de votre site web ou blog, ou landing page  dé...
Clients Windows
Clients mobiles
http://business.twitter.com/twitter101
Ressources             http://diigo.com/user/clauer/twitterLecture conseillée :http://www.slideshare.net/Vanksen/twitter-p...
Thank you!
Better be warned:  It’s addictive!
BACKUP SLIDES
Domino’s Pizza• Le départ de l’ « affaire »   –   http://www.nytimes.com/2009/04/16/business/media/16dominos.html   –   ht...
Domino’s Pizza
Domino’s PizzaLessons learned…A lire aussi dans le même esprit : http://blogs.msdn.com/b/sublimaction/archive/2008/10/30/p...
Automatiser, relier, converser• Les besoins suivants sont couverts par une  myriade d’applications « tierces » exploitant ...
Outils tiers•   twittercounter•   tweetstats•   tweetvolume•   klout•   monitter•   twibs•   twitter grader•   Friend of F...
Monitter : Suivre les conversations
Beta aux US : Bing Social
Ma présentation twitter en interne à MS France | juillet 2010
Ma présentation twitter en interne à MS France | juillet 2010
Ma présentation twitter en interne à MS France | juillet 2010
Ma présentation twitter en interne à MS France | juillet 2010
Ma présentation twitter en interne à MS France | juillet 2010
Ma présentation twitter en interne à MS France | juillet 2010
Ma présentation twitter en interne à MS France | juillet 2010
Ma présentation twitter en interne à MS France | juillet 2010
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Ma présentation twitter en interne à MS France | juillet 2010

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Ma présentation montée de bric et de broc et délivrée en interne à mes collègues de MS France, en juillet 2010. Feel free to use and reuse ;)

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Ma présentation twitter en interne à MS France | juillet 2010

  1. 1. Pourquoi twitter ?
  2. 2. Chiffres récents : Avril 2010• 105 millions de comptes au monde• +300,000 users par jour• 180 millions visiteurs uniques• 75% du traffic est en dehors du site (apps clientes)• 3,000,000,000 requêtes par jour• 55,000,000 tweets publiés par jour• 600,000,000 requêtes de recherche par jour• 175 employés, contre ~40 l’an dernier• 100,000 nouveaux users en 3 jours via une nouvelle app sur BlackBerry
  3. 3. Plus simplement…
  4. 4. Place de la France ?127,500 utilisateurs en France (Oct 2009) soit0,98% des 13 millions d’utilisateurs mondiaux
  5. 5. Micro-blogging ?
  6. 6. Pourquoi 140 car. ?• Limite « historique » liée au fait de pouvoir poster et recevoir les messages par SMS – Gratuitement W.W. en 2007~2008 – Limité à 250 SMS par semaine ensuite – Existe toujours aux US, Canada RT @CLaueR The Quick Brown Fox… = 10 car.
  7. 7. twitter 101• followers / following• tweet• DM• RT ou retweet• Trending topics• @user• #hashtag• Short URLs• APIS et apps tierces
  8. 8. twitter 101
  9. 9. twitter 101• followers / following• tweet• DM• RT ou retweet• Trending topics• @user• #hashtag• Short URLs
  10. 10. twitter 101• followers / following• tweet• DM• RT ou retweet• Trending topics• @user• #hashtag• Short URLs
  11. 11. RT = Power to the network
  12. 12. twitter 101• followers / following• tweet• DM• RT ou retweet• Trending topics• @user• #hashtag• Short URLs
  13. 13. twitter 101• followers / following• tweet• DM• RT ou retweet• Trending topics• @user• #hashtag• Short URLs
  14. 14. twitter 101• followers / following• tweet• DM• RT ou retweet• Trending topics• @user• #hashtag• Short URLs
  15. 15. Cas d’une marque ou société• Deux Use Case conseillés – Un profil non identifiés : @WindowsFrance @BizSparkFR • Accordés sur un « ton » • Messages signés par des tags ^CoTweet au besoin – Plus différents profils d’individus identifiés • Profil personnel brandé type « @RichardatDELL » • Plus de lattitude possible dans le ton
  16. 16. Cas d’une marque ou société• WindowsFrance• Developpeurs• BizSparkFR• Marc Jalabert• Blaise Vignon• Antoine Emond
  17. 17. Levels of Engagement• Ecouter / monitorer• Répondre• Diffuser• Etablir une communauté
  18. 18. Ecouter / monitorer• Créer un compte• Le site twitter.com ou un client Windows• Suivre entre 50 et 100 comptes• Outils : – Saved Search• Black Belt – Monitter, Tweetmeme,
  19. 19. Répondre• Une application mobile est conseillée – Attention à la conso des Data = $$$• Objectif : – Aider, assister, guider, orienter, expliquer – Changer les perceptions, la SAT, …• Rester courtois en toute occasion – De twitter à MJ Foley en moins d’une ½ journée ;)• Remercier
  20. 20. Répondre
  21. 21. Broadcaster• Ne peut jamais être le point de départ ! – Atteindre la masse critique de followers• Pas 100% de messages en push – Laisser un peu de place pour les réponses – Laisser un peu de place pour des conversations• Illusoire en dessous de 250-500 followers – Sauf si communauté très précise et qualifiée• Outils – Twitterfeed, tweetlater, TwitterIM, bit.ly
  22. 22. Communauté ?• Aller plus loin• Discussions et échanges• Au-delà de twitter et du online – Conférences, events ? etc • Live Reporting – Tweet-ups ?
  23. 23. Créer un compte• Un compte « produit » ou un profil personnel ?• [Hint] The shorter the better• Un profil « brandé » : – @Intel_Eric – @MelFromSymantec – @RichardatDELL – @synopsys_roy
  24. 24. Ecouter, ajouter• Suivez vos collègues Microsofties – http://twitter.com/CLaueR/microsoft-france-tweets/members (~57 comptes)• Suivez quelques « stars » locales – http://leblog.vendeesign.com/dossier/twitter-les-100-comptes- francophones-a-suivre/• Recherchez des gens sur “vos” sujets – Utilisez la recherche dans twitter
  25. 25. Followers / following• Size does matter… mais pas comme ça
  26. 26. Followers / following• Size does matter… mais pas comme ça
  27. 27. Followers/following• La vérité est ailleurs…
  28. 28. Développer ses followers sans magie noire• Suivez des personnes susceptibles de vous suivre (limité à 2000 par défaut)• Suivez les « influents » de votre domaine• Suivez ceux qui parlent de vous ou votre produit (via monitter ou twollow)• Entrez dans les conversations• Intégrez twitter sur votre site ou blog, signature• Soignez votre bio : première chose regardé par un nouveau follower potentiel
  29. 29. Do’s and Don’ts• Utilisez un portrait ou votre logo en tant qu’avatar• URL de votre site web ou blog, ou landing page dédiée• Détaillez votre bio, mission statement, mentionner explicitement votre appartenance à Microsoft• Customisez votre charte graphique !• Echangez, être accessible et authentique, être présent régulièrement• S’inscrire dans la durée• Et/ou contribuer à canaux existants et implantés
  30. 30. Clients Windows
  31. 31. Clients mobiles
  32. 32. http://business.twitter.com/twitter101
  33. 33. Ressources http://diigo.com/user/clauer/twitterLecture conseillée :http://www.slideshare.net/Vanksen/twitter-prsentation-complte-de-lessentiel-1903868
  34. 34. Thank you!
  35. 35. Better be warned: It’s addictive!
  36. 36. BACKUP SLIDES
  37. 37. Domino’s Pizza• Le départ de l’ « affaire » – http://www.nytimes.com/2009/04/16/business/media/16dominos.html – http://www.time.com/time/nation/article/0,8599,1892389,00.html
  38. 38. Domino’s Pizza
  39. 39. Domino’s PizzaLessons learned…A lire aussi dans le même esprit : http://blogs.msdn.com/b/sublimaction/archive/2008/10/30/pensez-r-server-le-twitterid-au-nom-de-vos-clients-et-de-leurs-produits-pour-vos-campagnes-futures.aspx
  40. 40. Automatiser, relier, converser• Les besoins suivants sont couverts par une myriade d’applications « tierces » exploitant les APIs twitter : – Search, monitor, alerts, … – Twitterfeed : RSS to twitter – Facebook Selective tweets #fb – LinkedIn #in – Auto-DM’s – Auto follow
  41. 41. Outils tiers• twittercounter• tweetstats• tweetvolume• klout• monitter• twibs• twitter grader• Friend of Follow• ConversationList• Bingtweets
  42. 42. Monitter : Suivre les conversations
  43. 43. Beta aux US : Bing Social

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