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MEDIAS SOCIAUX – MUTUELLES & ASSURANCESMardi 8 Novembre 2011Christophe Lauer – Valtech Corp.christophe.lauer@valtech.fr --...
SOCIAL QUOI ?
DIGITAL MARKETING // SOCIAL MEDIA // LANDSCAPE // STATISTICS// FACEBOOK800 millionS DE MEMBRES      +20M/moIS      +700.00...
DIGITAL MARKETING // SOCIAL MEDIA // LANDSCAPE // STATISTICS// SOCIAL NETWORKS IN FRANCE22,6M                             ...
DIGITAL MARKETING // SOCIAL MEDIA // LANDSCAPE // STATISTICS// INTERNET USERS    2 MILLIARDS    D INTERNAUTES    42,3M En ...
DIGITAL MARKETING // SOCIAL MEDIA // LANDSCAPE // STATISTICS// WEB SEARCH USAGE             4 MILLIARDS              DE RE...
QUI EST SUR LES MÉDIAS SOCIAUX ?
DIGITAL MARKETING // E-BUSINESS // E-COMMERCE // F-COMMERCESUR 10INTERNAUTES7 ACHETENTEN LIGNE
Acheter en ligne ?
SE RENSEIGNER EN LIGNE ?•  Dans les forums•  Via les réseaux sociaux•  Sur les comparateurs de prix
Les gens en parlentLa question est de décider : •  De les ignorer •  D’en avoir peur •  D’y participer et d’en tirer un   ...
DONC : EREPUTATIONA deux niveaux :  •  Ecouter  •  GérerSur deux aspects :  •  Notoriété = le volume des discussions  •  I...
DONNER UNE BONNE       PREMIERE IMAGECa peut être n’importe où et n’importequand : •  Inbound MarketingGoogle France indiq...
LES ASSURES SE PARLENT  Forums en ligne                              42%      twitter                                  22%...
OÙ PENSEZ-VOUS QUE LES  GENS DÉCLARENT LEURSSINISTRES EN PREMIER LIEU   ?
Pour quoi faire?•    Communication•    Engagement client•    Génération de « leads »•    Contact client immédiat•    Servi...
DES EXEMPLES
157,102 fans dans Facebook
http://chaosinyourtown.com/
OUI MAIS…                                 ‘‘How do we get   ‘‘What is the ROI of                                 ‘‘Should ...
THANK YOU!         Christophe Lauer – Valtech Corp. 2011   christophe.lauer@valtech.fr -- twitter: @clauer
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances
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Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances

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Présentation d'introduction de la matinée "Enjeux et Perspectives des Outils Sociaux pour les Mutuelles et Assurances" organisé par Valtech le 8 Novembre 2011 à Paris.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Evènement Valtech - Médias Sociaux pour les Mutuelles et Assurances

  1. 1. MEDIAS SOCIAUX – MUTUELLES & ASSURANCESMardi 8 Novembre 2011Christophe Lauer – Valtech Corp.christophe.lauer@valtech.fr -- twitter: @clauer
  2. 2. SOCIAL QUOI ?
  3. 3. DIGITAL MARKETING // SOCIAL MEDIA // LANDSCAPE // STATISTICS// FACEBOOK800 millionS DE MEMBRES +20M/moIS +700.000/JOUR38% DES LIENS PARTAGES LESONT VIA Facebook
  4. 4. DIGITAL MARKETING // SOCIAL MEDIA // LANDSCAPE // STATISTICS// SOCIAL NETWORKS IN FRANCE22,6M Facebook2,6M LinkedIn2,4M twitter22,600 Google+
  5. 5. DIGITAL MARKETING // SOCIAL MEDIA // LANDSCAPE // STATISTICS// INTERNET USERS 2 MILLIARDS D INTERNAUTES 42,3M En France 22M D ABONNEMENTS 16M MOBINAUTES
  6. 6. DIGITAL MARKETING // SOCIAL MEDIA // LANDSCAPE // STATISTICS// WEB SEARCH USAGE 4 MILLIARDS DE RECHERCHES DANS GOOGLE CHAQUE JOUR
  7. 7. QUI EST SUR LES MÉDIAS SOCIAUX ?
  8. 8. DIGITAL MARKETING // E-BUSINESS // E-COMMERCE // F-COMMERCESUR 10INTERNAUTES7 ACHETENTEN LIGNE
  9. 9. Acheter en ligne ?
  10. 10. SE RENSEIGNER EN LIGNE ?•  Dans les forums•  Via les réseaux sociaux•  Sur les comparateurs de prix
  11. 11. Les gens en parlentLa question est de décider : •  De les ignorer •  D’en avoir peur •  D’y participer et d’en tirer un avantage
  12. 12. DONC : EREPUTATIONA deux niveaux : •  Ecouter •  GérerSur deux aspects : •  Notoriété = le volume des discussions •  Image = la tonalité des discussions
  13. 13. DONNER UNE BONNE PREMIERE IMAGECa peut être n’importe où et n’importequand : •  Inbound MarketingGoogle France indique +35% de recherchessur le sujet de l’assurance par rapport à l’andernier
  14. 14. LES ASSURES SE PARLENT Forums en ligne 42% twitter 22% MySpace 21% Facebook 18% Bebo 18% LinkedIn 9% Friends Reunited 7% (Données de Janvier 2010, CI Insurance Behaviour Tracker)
  15. 15. OÙ PENSEZ-VOUS QUE LES GENS DÉCLARENT LEURSSINISTRES EN PREMIER LIEU ?
  16. 16. Pour quoi faire?•  Communication•  Engagement client•  Génération de « leads »•  Contact client immédiat•  Service aux clients•  Intéractions avec les clients•  Créer une relation•  Construire la confiance
  17. 17. DES EXEMPLES
  18. 18. 157,102 fans dans Facebook
  19. 19. http://chaosinyourtown.com/
  20. 20. OUI MAIS… ‘‘How do we get ‘‘What is the ROI of ‘‘Should we create more fans?Social Media Marketing?’’ a Facebook page?’’ Can I buy some?’’ ‘‘Is was told that Social Media ‘‘Does this also work for B2B?’’ Marketing is free. Is this true?’’ ‘‘We have no such thing as a ‘‘If we’re open to comments, community. How can Social Media help won’t people criticize us?’’ me reach my objectives?’’‘‘Can you create a viral ‘‘Do I have to hire a ‘‘Where do I start?’’ campaign for us?’’ Community Manager?’’
  21. 21. THANK YOU! Christophe Lauer – Valtech Corp. 2011 christophe.lauer@valtech.fr -- twitter: @clauer

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