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Build Your Business Blog - Christine Rochelle

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Christine Rochelle walks through the steps of building a blog for your business.

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Build Your Business Blog - Christine Rochelle

  1. 1. How to Blog for your Business Christine Rochelle VP Operations PCG Digital Marketing
  2. 2. All Business Owners are Content Publishers.
  3. 3. Are You a Publisher?—  84% social media—  63% informational newsletters—  57% blogging—  38% videos = 87% of businesses using some form of content marketing.**According to the Content Marketing Institute
  4. 4. Content & Your Businessl  Brandingl  Social Networksl  Internet Reputation Managementl  SEOl  Staff morale
  5. 5. Step 1: Strategy—  Content Calendar ◦  Writer, topic, posting date—  Employees ◦  Writers, contributors, editors—  Share Plan ◦  Facebook, Twitter, StumbleUpon
  6. 6. Step 2: Topics—  Events—  Community Service—  Sales—  StaffSpotlights—  Industry News & Commentary—  Customer Reviews—  Local News & Commentary
  7. 7. Step 3: Start Writing—  Gather facts ◦  Puzzle pieces of your story—  Outline story ◦  Inverted Pyramid style—  Develop lede ◦  One line, 20 words max—  Sources ◦  Short quotes, personalize story
  8. 8. Step 4: Polish, Post, Share—  Review your work ◦  Inverted Pyramid style ◦  Sources—  Publish—  Re-post ◦  Newswires, third party blogs, ◦  Social media—  Get feedback
  9. 9. Where to Publish Your Blog•  wordpress.com•  tumblr.com•  blogspot.com•  posterous.com•  ning.com•  typepad.com•  squidoo.com
  10. 10. Final Thoughts“Make your blog a tool that helps yourreaders and your readers will turninto customers. Help your customersand they will bring you morecustomers.”**Domino Theory
  11. 11. Questions? Contact Me! @CLRochelleChristine.Rochelle@PCGmailer.com

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