MuBu MCG June 2010

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MuBu MCG June 2010

  1. 2. What is Mubu? Learning and community engagement projects with digital activities Distribution of resources through existing websites; flickr, twitter, facebook, YouTube, Wikipedia An online hub linking digital resources to showcase MuBu and develop online audiences Workforce development opportunities; skills development, networking, advocacy and support
  2. 3. <ul><li>What is Mubu ? </li></ul><ul><li>40 projects </li></ul><ul><li>3 scholarships </li></ul><ul><ul><li>Mining </li></ul></ul><ul><ul><li>Food </li></ul></ul><ul><ul><li>Climate Change </li></ul></ul><ul><li>Creative Writing </li></ul><ul><li>Social Media Workshops </li></ul>
  3. 4. Research <ul><li>User needs survey </li></ul><ul><ul><li>Family group, adult group, museum visitors, museum partners and online questionnaires </li></ul></ul><ul><ul><li>Content themes and formats </li></ul></ul><ul><ul><li>Build on existing audience research and consultation </li></ul></ul><ul><li>Feasibility study </li></ul><ul><ul><li>Project structure </li></ul></ul><ul><ul><li>Digital formats </li></ul></ul><ul><ul><li>Consideration of other digital projects </li></ul></ul>
  4. 5. Results <ul><li>Ensure audience demand: </li></ul><ul><li>active co-development </li></ul><ul><li>The solution caters to today’s audiences </li></ul><ul><li>Present the variety of museum practice </li></ul><ul><li>Greater interactivity </li></ul><ul><li>Start small, build organically </li></ul>
  5. 6. <ul><li>In accordance with </li></ul><ul><li>Collections Trust and MLA, </li></ul><ul><li>the project did not fund… </li></ul><ul><li>Online collections </li></ul><ul><li>Creation of a new website </li></ul><ul><li>Funding to update museum websites </li></ul><ul><li>Museum work created without audience interaction </li></ul>
  6. 7. Aims and objectives <ul><li>To develop opportunities for research posts </li></ul><ul><li>To explore new ways of working within a project that has the flexibility to allow for risk taking and innovation, underpinned by international standards and best practice working </li></ul><ul><li>Creatively update/reinterpret existing online content for today’s audiences (eg video, podcasts, interactive maps) </li></ul><ul><li>Collaborate with audience groups, artists, writers and other partners on creation of new content </li></ul><ul><li>Create content in such a way that it can be reused, syndicated, aggregated and repurposed through third party websites </li></ul><ul><li>Distribute that digital content to the websites and channels that target audiences use </li></ul><ul><li>Provide training and support for museum staff and create a self-help network </li></ul><ul><li>Link to existing museum websites/Learn with Museums, thus increasing visitors </li></ul>
  7. 19. My Life As An Object <ul><li>Using participatory media to engage audiences around a selection of objects taken from East Midlands museums </li></ul>
  8. 21. My Life As An Object <ul><li>‘ Tea at Englefield Green’ (flickr), </li></ul><ul><li>Boots Baby Weigher (facebook) </li></ul><ul><li>Jewellery Box (eBay) </li></ul><ul><li>Raleigh Chopper (twitter) </li></ul>
  9. 22. Yellow Chopper – Nottingham City Museum <ul><li>Use of micro-blogging website twitter http:// twitter.com/yellowchopper </li></ul><ul><li>123 tweets over 7 days </li></ul><ul><li>52 followers </li></ul><ul><li>Approximately 45 replies and 20 mentions </li></ul><ul><li>Nature of Twitter enables quicker take up of followers and wider accessibility over shorter period of time </li></ul>
  10. 24. <ul><li>Tweets written by a copywriter and former MA creative writing student </li></ul><ul><li>Mixture of pre-written Tweets as well as responses to followers’ comments </li></ul><ul><li>Narrative - bike given as a gift to its arrival at Nottingham City Museum </li></ul><ul><li>Pace and frequency of Tweets reflect the ‘emotion’ of the object </li></ul>
  11. 26. <ul><li>Use of place and narrative to create a strong story that followers could relate to </li></ul><ul><li>Pictures (twitpic), You Tube, GoogleMap and Spotify tie narrative to specific place and time </li></ul>
  12. 28. Contact <ul><li>Caroline Moore </li></ul><ul><li>Digital Access Development Officer </li></ul><ul><li>[email_address] </li></ul><ul><li>0116 252 7338 </li></ul><ul><li>www.mubu.org.uk </li></ul><ul><li>http:// twitter.com/mubunews </li></ul>

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